Imc 104 - Study guides, Class notes & Summaries

When customers have to think too much about your message (thereby burning more calories), they will ignore it. - True Standards of conduct that tell us how we should behave based on moral duties or virtues rising from principles or right or wrong are _____. - Ethics Which of the following is not a value of IMC professionals - Manipulative communication Decisions that reflect the value that the end justifies the means reflect reflect existentialism - False Being an ethical advocate is not ...

LESSON 6 - ********************************************** ********************************************* What are S.W.O.T Threats? - new competitors, new/ improved offerings from current competitor What are the 4 S.W.O.Ts? - Strengths, Weakness, Opportunities, Threats S.W.O.T Strengths and Weaknesses - Internal- company analysis What is S.W.O.T Strength? - What can you use to promote business What are S.W.O.T Opportunities? - Changes that weaken competition, reduced competition, and events...

Earned Media - Mentions in media, shares, reposts reviews you try to make it happen but you don't control it What are the 4 Ps - product, price, promotion, place What are the uncontrollable factors of marketing - competition, economic factors, social factors, technology, regulatory/laws Where does Imc fit into marketing - promotion (sweet spot) What is IMC? - influencing how people feel about a brand IMC encompasses... - advertising public relations direct marketing sales promotion p...

Advantages of Sales Promotion - - Immediate sales boost - Track-ability - Visibility SWOT Analysis - S- Strengths W- Weaknesses O- Opportunities T- Threats Internet Marketing Advantages - - Low Cost - Reachability (24/7) - Simple to integrate Positioning - Image that you're company occupies in the consumers mind Product Feature - Physical Characteristic of a product or service; Size, Color, Taste, delivery Product Benefit - What is in it for the buyer? : Fun, Peace of Mind, Asusuran...

Other Communcations - Word of mouth, "buzz". When companies do small things to get people chatting about their products. **paying celebrities to go into different restaurants. Viral, social networks **Tik Tok**. Guerilla- Do something very small in a very unique way and gains a lot of attention. Which element is characterized by being a "paid" form of communication? - Advertising Which element of promotion is not always controllable? - Public Relations Which of the following is NOT one ...

McDonald's Controllable Factors Example - 1) Product- Food 2) Price- New branding is trying to convince you that its okay to pay more 3) Place- How food gets to the restaurants 4) Promotion- Ronald McDonald, sweepstakes, etc. IMC is also known as - relationship marketing, it works to interactively engage a specific individual, using a specific message through specific media outlets. What does it mean when we say "every impression counts"? - every interaction builds the foundation for e...

Radio is one of the most expensive media vehicles. - false Radio is one of the most inexpensive media vehicles. The commercial execution technique best suited for using a satisfied customer is slice-of-life. - false; testimonial Coupons account for almost 30 percent of all customer sales promotions. - false Coupons account for almost 70 percent of all customer sales promotions. Television advertising is as consumer focused as marketing gets without resorting to personal selling. - False; ...

what is it called when two mutually compatible products team up to share the cost of a promotion? - crossruffing what is the commercial execution technique best suited for creating a satisfied customer? - testimonial coupons account for what percent of all consumer sales promotions? - 70% what type of marketing/advertising is as consumer focused as marketing gets without resorting to personal selling? - internet marketing true or false - Products in highly competitive categories do not be...

1. Spot television advertising gives companies the opportunity to run their ads in individual markets rather than on a national basis. - True 2. The commercial execution technique best suited for using a satisfied customer is slice-of-life. - False, testimonial 3. Coupons account for almost 30 percent of all consumer sales promotions. - False, 70 percent 4. Television advertising is as consumer focused as marketing gets without resorting to personal selling. - False, internet marketing is ...

15. Alternative media is also known as traditional media. - False, alternative media is any media on a nontraditional outlet. 1. The two most basic types of radio formatting are talk and music. - True 2. The commercial execution technique best suited for using a satisfied customer is slice-of-life. - False, testimonial 3. Coupons account for almost 30 percent of all consumer sales promotions. - False, 70 percent 4. Television advertising is as consumer focused as marketing gets without res...