Mar 3023 fsu brady exam 2 - Study guides, Class notes & Summaries

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MAR 3023 FSU Brady Exam 2 with Complete Solutions

MAR 3023 FSU Brady Exam 2 with Complete Solutions
Exam (elaborations) • 12 pages • 2023
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Market Research - ANSWER-process of designing, gathering, analyzing, and reporting information that may be used to understand customers and solve a marketing problem. ● The foundation of marketing Customer satisfaction assessments - ANSWER-JD power customer satisfaction ○ Teaching Evaluations at FSU Net Promoter Score (NPS) - ANSWER-How likely is it that you would recommend us to family, friends, colleagues etc.? ■ 11 point scale (including zero) ○ Companies care a lot about thi...