Marketing notes - Study guides, Class notes & Summaries
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Marketing communication and the consumer FULL SUMMARY 2023-2024
- Summary • 90 pages • 2023
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FULL SUMMARY of the course Marketing Communication and the Consumer, written in English. The guest lectures will not be asked on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!
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MAC2602 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 (703803) - DUE 2 April 2024
- Exam (elaborations) • 137 pages • 2024 Popular
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MAC2602 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 (703803) - DUE 2 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9............ Question 
1 
Correct 
Mark 2.00 out of 2.00 
QUIZ 
Which ONE of the following is NOT a strategic aim of corporate governance? 
(a) To reduce costs within the organisation to boost short-term profi tability. 
(b) To improve investor confi dence in the organisation. 
(c) To increase the organisation...
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Test Bank For Marketing Management 4th Edition by Marshall and Johnston, ISBN: 9781260381917, All 14 Chapters Covered, Verified Latest Edition
- Exam (elaborations) • 831 pages • 2023
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Test Bank For Marketing Management 4th Edition by Marshall and Johnston, ISBN: 9781260381917, All 14 Chapters Covered, Verified Latest Edition 
Test Bank For Marketing Management 4th Edition by Marshall and Johnston, ISBN: 9781260381917, All 14 Chapters Covered, Verified Latest Edition 
Test Bank For Marketing Management 4th Edition by Marshall and Johnston, ISBN: 9781260381917, All 14 Chapters Covered, Verified Latest Edition 
 
Test bank For Marshall and Johnston, Marketing Management 4th Edit...
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Summary: Social Media Marketing (Master: CIS/CIW/NMD/BDM) 2024
- Summary • 52 pages • 2024
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Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. 
 
Tilburg University: Master Communication & Information Sciences
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A level Business (Edexcel) Theme 1 - 4: Revision Guide Comprehensive notes 2024
- Class notes • 172 pages • 2024
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Unlock the secrets to A* success in Edexcel A Level Business with this all-inclusive revision guide and notes. Crafted by an achiever who utilized these very notes to secure top marks, this resource ensures a thorough understanding of Themes 1 to 4. 
 
Dive into Theme 1, covering customer needs, market dynamics, marketing mix, and effective management of people, entrepreneurs, and leaders. 
 
Progress to Theme 2, where financial intricacies such as raising finance, financial planning, managing...
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Summary - Topic Political Marketing, Campaigns and Voters (775334005Y) UvA
- Summary • 39 pages • 2023
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This document contains the Topic: Political Marketing, Campaigns, and Voters notes (including readings and lectures) I took. Using these materials I got an 8.2.
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Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures
- Summary • 41 pages • 2023
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This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.
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Global Marketing Innovation Lecture/Article Summary
- Summary • 65 pages • 2023
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These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. 
 
With these notes, students can effectively review and reinforce their...
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Most Complete and Recent Strategic Marketing Management Summary (2023)
- Summary • 65 pages • 2023
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This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!
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Most Recent Marketing Channel Management Summary (2023) + Detailed Notes from Web Clips & Interactive Lectures
- Summary • 72 pages • 2023
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This summary covers all the material for the Marketing Channel Management (328244-M-6) course and exam (2023). Including detailed notes from the Interactive Lectures and Web Clips + Practice Exam Questions!
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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PRM3701 ASSIGNMENT 4 SEMESTER 2 2024 The project life cycle sequentially passes through four stages. The starting point begins the moment the project is given a go ahead. Match the stages below according to their correct explanation. In practice the t
- Exam (elaborations) • 74 pages • 2024
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PRM3701 ASSIGNMENT 4 SEMESTER 2 2024 
 
 The project life cycle sequentially passes through four stages. The starting point begins the moment the project is given a go ahead. Match the stages below according to their correct explanation. 
 
 In practice the terms of a project and program cause confusion. Which of the following is a good example of a program? 
 a. Planting a garden 
 b. Developing a new residential area that includes six custom homes 
 c. Developing a new marketing plan 
 d. Taki...
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