Mktg 445 - Study guides, Class notes & Summaries
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MKTG 445 exam 1 (100% Verified Solutions)
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what is the goal of all businesses correct answers survival 
*we ensure this by being profitable 
*we make a profit by generating more revenue than costs incurred 
 
what is the goal of marketing correct answers to raise revenues, or at an even more basic level, market share 
 
market share correct answers is always expressed as a percentage 
and is used to monitor growth 
market share = (our sales in x product category) / (total industry sales in product category x) 
 
how do we raise market sh...
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MKTG 445: Final Exam (A+ Guaranteed)
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________ is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation. 
A. 
Foreign direct investment (FDI) 
B. 
Contract manufacturing 
C. 
Equity stake 
D. 
Joint venture 
E. 
Licensing correct answers E. 
Licensing 
 
One of the key advantages to licensing as a market-entry strategy is ____________________. 
A. 
the speed of diffusion of the new product or technology 
B. 
increased market sha...
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MKTG 445 exam 2 (All Solved Accurately)
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______________________is a philosophy that values two-way communication between the company and the 
Customer. 
A. EDI 
B. CRM 
C. IT 
D. RTE 
E. MIS correct answers CRM 
 
A(n)____________ system allows a company's business units to submit orders, issue invoices, and 
conduct business electronically with other company units as well as outside companies. 
A. IT 
B. CRM 
C. EDI 
D. MIS 
E. RTE correct answers EDI 
 
Which is a private network that allows authorized company personnel or outsiders...
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MKTG 445 - Exam 3 (All Accurately Answered)
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Global Market Entry Strategies correct answers Focusing on Exporting, Foreign Production, & Ownership Strategies 
 
Two Methods of Exporting correct answers Indirect 
Direct 
 
Indirect correct answers Reaching markets with the use of an intermediary located in the exporter's home country 
- Giving control to someone else 
- Transfer of ownership occurs in one's home marketplace before sold overseas 
 
Intermediary → Anyone in between producer & consumer 
 
Benefits 
- Leverage intermediary...
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MKTG 445 Exam (100% Accurate)
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Which of the following is not a phase of the overarching marketing process? 
Understand the marketplace and consumer wants 
Engage customers, build profitable relationships, and create customer delight 
Correct!Sorry, you can't trick me. All of the possible answer choices are phases of the overarching marketing process. 
Construct an integrated marketing program that delivers superior value 
Capture value from customers to create profits and customer equity 
Design a customer value-driven marke...
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EXAM 2: MKTG 445 Global Marketing (100% Errorless Answers)
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Which of the following explains why the World Trade Organization (WTO) might be seen as a threat to individual national sovereignty? 
A. 
The WTO is known for creating protectionist policies. 
B. 
Membership in the WTO requires adopting laws and policies created "outside" the individual nation. 
C. 
The WTO is not concerned with the economic development of individual countries. 
D. 
The WTO makes all decisions by consensus of its members. 
E. 
The WTO encourages more control by individual m...
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MKTG 445 Exam 2 (100% Errorless Answers)
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P&G in Japan correct answers • 1972: first mover in Japan for disposable diapers, 80% market share 
• 1985: market share 8%, losing $40M/year 
• just replicated mktg strategy from the US and put it in Japan 
• Japanese moms weren't concerned about absorbency & sizes were too big for small Japanese homes 
• ignored cultural differences 
 
Starbucks Mexican dilemma correct answers • mexicans don't drink coffee even though they're the 5th largest coffee producer 
• consume 2 lbs/ye...
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MKTG 445 final (100% Verified Answers)
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How do companies collect data on customers for their Consumer Relationship Marketing database? correct answers -GPS in cars, cellphones, credit card purchases, geofencing, web-browser data, ect. 
 
What type of data do companies collect on customers? correct answers -conversion rates, churn rates, same customer sales rates, shares of wallet, shares of heart (emotional bond), transaction information, customer contact, demographics 
 
Manufactures of fast moving consumer goods (FMCGs) normally sel...
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MKTG 445 EXAM 2 (A+ Guaranteed)
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Cosmopolitan segment correct answers younger, affluent consumers in metropolitan areas 
 
Why was P&G losing market share in Japan? correct answers -Mothers were very hands on 
-Absorbancy wasn't as important to them and they didn't have the space for large packages 
 
How can you avoid poor marketing and losing market share? correct answers Conducting better research and analysis when choosing a new market 
 
Are consumption patterns converging? correct answers Yes, but major differences stil...
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MKTG 445 Final Exam (100% Correct)
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1. How do companies collect data on customers for their CRM database? correct answers -Statistical models to target customers needs 
-Design offerings (marketing mix) to influence behavior 
 
2. What type of data do they collect? correct answers Conversion Rates (from inquires/lookers to buyers) 
Churn Rates 
Same customer sales rates 
Share of wallet (customers share of product/service category) 
Share of heart (customer's emotional bond with the company/bond) 
Transaction information--price p...
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