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Mktg 525 discussion - Study guides, Class notes & Summaries

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MKTG 525 Week 5 Discussion; Channel Strategy and Integrated Marketing Communications

  • MKTG 525 Week 5 Discussion; Channel Strategy and Integrated Marketing Communications

  • Other • 4 pages • 2021
  • Available in package deal
    • Compare and contrast upstream and downstream partners in a company's supply chain. Explain why value delivery network might be a better term to use than supply chain. Give an example in your answer.
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MKTG 525 Discussions Week 1, 2, 3, 4, 5, 6 (Bundle)

  • MKTG 525 Discussions Week 1, 2, 3, 4, 5, 6 (Bundle)

  • Package deal • 6 items • 2021
  • MKTG 525 Discussions Week 1, 2, 3, 4, 5, 6 (Bundle)
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MKTG 525 Week 6 Discussion

  • MKTG 525 Week 6 Discussion

  • Other • 1 pages • 2021
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    • MKTG 525 Week 6 Discussion
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MKTG 525 Week 1 Discussion; Value Creation and Customer Engagement

  • MKTG 525 Week 1 Discussion; Value Creation and Customer Engagement

  • Other • 5 pages • 2021
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    • • What is a market offering? Give a recent example of a market offering that has satisfied your need or want. • How do customer relationship management and customer-perceived value affect customer satisfaction?
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MKTG 525 Week 4 Discussion; Pricing and Analysis

  • MKTG 525 Week 4 Discussion; Pricing and Analysis

  • Other • 3 pages • 2021
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    • Why is finding and implementing the right pricing strategy critical to a company's success? Give an example of a product or service you think is priced well and why.
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MKTG 525 Week 2 Discussion; Consumer and Business Buyer Behavior

  • MKTG 525 Week 2 Discussion; Consumer and Business Buyer Behavior

  • Other • 3 pages • 2021
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    • Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? Give an example in your answer.
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MKTG 525 Week 3 Discussion; Branding, Segmentation, and the Product Life Cycle

  • MKTG 525 Week 3 Discussion; Branding, Segmentation, and the Product Life Cycle

  • Other • 3 pages • 2021
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    • Why have companies moved away from mass marketing and toward target marketing?
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