Off price retailing - Study guides, Class notes & Summaries

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

BA 303 Exam 3 Questions and Answers 100% Pass Channel Systems - Correct Answer ️️ -Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries - Correct Answer ️️ -1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers - Correct Answer ️️ -Retailing includes all activities...

BA 303 Exam 3 Questions and Answers 100% Pass Channel Systems - Correct Answer ️️ -Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries - Correct Answer ️️ -1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers - Correct Answer ️️ -Retailing includes all activities...

MARK-3321 Exam 4 Latest Update with Verified Solutions retailing all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use retailer a channel intermediary that sells mainly to consumers list the types of retailers ownership level of service product assortment price 3 types of ownership retailers independent chain store franchise independent retailer a retailer owned by a single person or partnership and no...

Customer Service Certification Exam Review 100% Pass Comparison Shopping The customer who spends time searching for the best price or deal on the item she is looking to purchase Innovative Buyer The buyer who wants to be first to purchase and own the latest merchandise Impulse Buyer The person who makes quick purchase decisions Physical Cue A physical need such as hunger or thirst that drives behavior Retailing No matter what format it takes, retailing is the method by which consumers acquir...

Types of Service Levels correct answers self-service: serve customers who are willing to perform their own locate-compare-select process. limited-service: carries more shopping goods about which customers need information, provides more sales assistance. full-service: carries more specialty goods, assist customers in every phase of the shopping process omnichannel retailing correct answers creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shoppin...

BA 303 Exam 3 Questions and Answers 100% Pass Channel Systems - Correct Answer ️️ -Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries - Correct Answer ️️ -1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers - Correct Answer ️️ -Retailing includes all activities...

Companies are totally convinced about the importance of corporate social responsibility (CSR) during the initial stages of CSR integration (T or F) correct answers false Ethical principles can change over time (T or F) correct answers true Ethical principles also can change over time. For example, some years ago, doctors and lawyers who advertised their service. Today, such advertising is accepted as common practice (T or F) correct answers true Hotels, hair salons, and auto repair busi...

MKT 315What is Retailing? - correct answer A set of business activities that adds value to the products and services sold to consumers for their personal or family use. It is the last stage in the distribution process; includes every sale to the final customer Pure Retailers - correct answer Sears, Holiday Inn, McDonalds Retailers that are also wholesalers - correct answer Office Depot, Home Depot Four Ways Retailers Add Value - correct answer 1. Breaking Bulk 2. Holding Inventory ...

Destination Retailer - Answer--Combination of price-orientated, cost-efficient, exclusive merchandise, superior customer service. -People will drive long distance. -Ex: Trader Joes, Ikea, Bass Pro Shop -Hopkins Ex: American Girl Store. The Wheel of Retailing - Answer--Describes how retailers capture market share and create brand value. Ex: Kmart Low-end strategy - Answer--Low prices. -Limited Facilities. -Price-sensitive consumer. Medium strategy - Answer--Moderate prices. -Improved f...