Pioneering advertising - Study guides, Class notes & Summaries

Test Bank for Psychology Themes and Variations, 6th Canadian Edition By Doug McCann Name: Class: Date: Chapter 1 - The Evolution of Psychology Copyright Cengage Learning. Powered by Cognero. Page 1 Multiple Choice 1. The term “psychology” comes from the Greek words psyche and logos. What does logos mean? a. the study of a subject b. the soul c. logic d. discipline ANSWER: a 2. Psychological research is sometimes distorted or grossly simplified in media coverage, leading to misinf...

Test Bank for Psychology Themes and Variations, 6th Canadian Edition By Doug McCann Name: Class: Date: Chapter 1 - The Evolution of Psychology Copyright Cengage Learning. Powered by Cognero. Page 1 Multiple Choice 1. The term “psychology” comes from the Greek words psyche and logos. What does logos mean? a. the study of a subject b. the soul c. logic d. discipline ANSWER: a 2. Psychological research is sometimes distorted or grossly simplified in media coverage, leading to misinformation or ...

What are the decisions marketing managers have to make? (4) - Answer-1. Desired objective 2. Kind of advertising 3. Media to reach target customers 4. What to say (the message) advertising allowance - Answer-price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products locally Cooperative advertising - Answer-involves producers sharing in the cost of ads with wholesalers or retailers Types of Advertising - Answer-1. Produc...

Product advertisements take three forms: pioneering, ______, and reminder. A. competitive B. informational C. institutional D. recall - ANSWER -A. competitive Select the three primary objectives of product advertisements. A. to inform B. to persuade C. to target D. to identify E. to remind - ANSWER -A. to inform B. to persuade E. to remind Which form of advertising is especially important in the introductory stage of a product's life cycle to explain what it is, what it can do,...

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

MK 303 TEST 3 QUESTIONS AND ANSWERS ALREADY PASSED A ________ consists of all the people who participate in or influence a purchase. buying center A channel of distribution is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user. A cleaning service that provides a description of its services via its website is most likely accomplishing which of the following promotion objectives? informing A company that manu...

BCOR 2304 Final Exam Questions and Answers Already Passed strategy a set of goal-oriented actions a firm takes to gain and sustain better performance over competitors strategy managment combines analysis, formulation, and implementation in finding competitive advantage mastery= view organization as a whole competitive parity two or more firms perform at the same level strategic positioning position in industry that allows firms to provide value to customers, while controlling costs mission r...

MARKETING 351 FINAL CSUF EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ promotional mix Correct Answer: the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Correct Answer: Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinio...

What is advertising? -a popular form of promotion Why do new brands w/small market share tend to spend more for advertising and sales promotion? -a certain minimum level of exposure is needed to measurably affect purchase habits -after certain level of spending, diminishing returns set in Define advertising response function. spending for advertising and sales promotion increases sales or market share, up to a certain level, but then produces diminishing returens What ar...

MCS 005 Test 1 In his virtual guest lecture, did Alon Aviram say that The Bristol Cable is interested in international news stories that do not emphasize local issues because other newspapers in the UK are already doing substantive reporting on local events and activities? - No/False. Bristol Cable has focused primarily on local news relevant to it's subscriber base because it sees local news as a niche market that has not been properly served. What's The Bristol Cable? What does The...

In the development of an advertising campaign or message, creative _____ involves determining what the message will say or communicate, while creative _____ deals with how the message will be implemented or executed. A. strategy; tactics B. tactics; strategy C. mission: strategy D. tactics; vision E. vision; mission A The _____ is used as the central theme of the advertising campaign and translated into attention-getting, distinctive, and memorable messages. A. animatic B. big ide...