Sumer - Study guides, Class notes & Summaries

Summery of the lectures (+ literature) 1-12 of Consumer Behavior at Tilburg University. Note that I haven't paid much attention to the literature.

FULL SUMMARY of the course Marketing Communication and the Consumer, written in English. The guest lectures will not be asked on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

PM for DISCOUNT :) This is a summary for the course Consumer Behaviour for the MSc Business Administration program at the University of Amsterdam. It is written in semester 1, 2023/2024. All weeks consist of exam practice questions, theories/content mentioned as important for the exam, and answers to assigned reading questions. Please leave a positive rating if satisfied ! :)

This is a 40-page summary for the specialization course Economic and Consumer Psychology. It contains a summary of the book Fast and Slow, all the lectures, and all the scientific articles for each week The summary has a clear overview and is categorized by week, with important terms already in bold.

Samenvatting consumer behaviour Barbara Briers.

This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. The summary is written in English

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...

This is an extensive summary of the subject Consumer Behaviour at Rotterdam School of Management. It includes all notes from class and examples. I got an 8.5 with this summary.

This is a summary of the course Business & Consumer Ethics in the second semester of the 3rd bachelor year of Business Economics at VUB. The summary goes up until Chapter 8. The summary is based on my notes during the lectures and the book. Professor Karl Verstrynge gives this course.

Consumer Behavior 12th Edition Schiffman Test Bank Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023

All articles for the course Management Accounting Change. Iyengar and Lepper, Yang et al., Grewal et al., Ordabayeva and Fernandes, Brough et al., Griskevicius et al., Ehrich and Irwin, Côte et al., Cutright and Samper, Mead et al., Kim and Gal, Labroo and Rucker, Pham et al., Lasaleta et al., Tully et al., Yoon and Kim