Unsought product - Study guides, Class notes & Summaries
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AIPMM CPM Certification Questions and Answers Rated A+
- Exam (elaborations) • 11 pages • 2023
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AIPMM CPM Certification Questions and Answers Rated A+ Product lifecycle stages 1. Introduction 2. Growth 3. Maturity 4. Decline 
Product manager Product Managers investigate, select, and drive the development of products for an organization, performing the activities or product mgmt. 
Product Marketing Manager Act as the voice of customer to the rest of the product team and company. 
Business Model Framework that describes the rationale of how an org. creates, delivers, and captures value 
Reas...
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AIPMM - CPM PRACTICE EXAM 2023
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intangibility 
inseparability 
variability 
perishability - Nature and characteristic of a service 
 
Product 
Price 
Promotion 
Place - What are the 4 Kotler's Market Strategies? 
 
Intensity of Competitive Rivalry 
Threat of New Entrants 
Threat of Substitute 
Bargaining Power of Customers 
Bargaining Power of Suppliers - What are Porter's 5 forces? 
 
Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver 
Retire - What are the 7 phases of PLC? 
 
Conceive 
Plan 
Develop 
Qualify - What are the ...
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MGT 103 BATES MIDTERM questions and answers 100% correct
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MGT 103 BATES MIDTERM questions and answers 100% correct 
marketing 
started production based; engineers 
the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
Eras of marketing 
1. production 
2. sales era 
3. marketing concept era 
4. customer relationship era 
 
 
 
need 
precedes a want; underlying necessity 
-basic physical and psychological needs 
 
 ...
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MARKETING 201: BYU EXAM 2
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Spalding, an American sporting goods store, manufactures sports equipment and balls for a variety of sports such as baseball, football, basketball, golf, and so forth. All of the products of Spalding can be referred to as the - Answer-Product Mix 
 
A competitive angle does which of the following? 
It sparks a personal connection with the consumer. 
It solves a problem for the consumer. 
It satisfies a consumer's want or need with the consumer. 
It is unique. It has an element of differentness ...
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BA 303 Exam #2 Practice Questions and Answers 100% Pass
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BA 303 Exam #2 Practice Questions and Answers 100% Pass 
Product - Correct Answer ️️ -The set of features, functions, and benefits that 
customers purchase. May consist of a combination of tangible and intangible attributes. 
Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- 
Core Product 
-Tangible Product 
-Augmented Product 
Core Product - Correct Answer ️️ -The primary purpose of the product. Why the 
customer buys it (ex. Pen for writing). 
Tan...
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BA 303 Exam #2 Practice Questions and Answers 100% Pass
- Exam (elaborations) • 28 pages • 2024
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BA 303 Exam #2 Practice Questions and Answers 100% Pass 
Product - Correct Answer ️️ -The set of features, functions, and benefits that 
customers purchase. May consist of a combination of tangible and intangible attributes. 
Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- 
Core Product 
-Tangible Product 
-Augmented Product 
Core Product - Correct Answer ️️ -The primary purpose of the product. Why the 
customer buys it (ex. Pen for writing). 
Tan...
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BUSML 3250 Exam 3 Latest Update Already Passed
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BUSML 3250 Exam 3 Latest Update 
 
Already Passed 
 
product a good, service, or idea consisting of a bundle of tangible and intangible attributes 
that satisfies consumers' needs and is received in exchange for money or something else of value 
 
good has tangible attributes that a consumer's five senses can perceive 
 
nondurable good an item consumed in one or a few uses, such as food products and fuel 
 
durable good a good that usually lasts over many uses, such as appliances, cars, and 
...
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MKTG 350 Exam 3 Worsham USC || with Accurate Answers 100%.
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product correct answers Anything that is of value to a consumer and can be offered through a voluntary marketing exchange. 
 
What are the 3 components of a product? correct answers - Actual product 
- Core customer Value 
- Associated Services 
 
core customer value correct answers The basic problem-solving benefits that consumers are seeking. 
 
actual product correct answers The physical attributes of a product including the brand name, features/design, quality level, and packaging. 
 
associ...
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MAR 3023 || with 100% Error-free Answers.
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Define Products correct answers good, service, or idea 
 
A good is correct answers A tangible , physical entity 
•Ex: Iphone 
 
A service is correct answers intangible; result of human and mechanical efforts to people or objects (hybrids) 
•Ex: Lawyer 
 
A idea is correct answers concept, philosophy, image, or issue 
 
Consumer Products are correct answers purchased to satisfy personal and family needs and are classified on how buyers generally behave when purchasing them 
 
Convenience Pr...
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BUSI 22 Chapter 13&14 Quiz well answered to pass
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BUSI 22 Chapter 13&14 QuizBUSI 22 Chapter 14 Quiz 
 
 
TV programs that are devoted exclusively to promoting a product or service are known as _________. 
A. 
product placements 
B. 
sales promotions 
C. 
testimonials 
D. 
infomercials 
E. 
public relations - correct answer D. 
infomercials 
 
Laura works for a large pharmaceutical company. She regularly calls on physicians to discuss her company's products with them, leave product samples, and encourage the physicians to prescribe the medicati...
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