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MCOM 1300 EXAM QUESTIONS AND CORRECT ANSWERS 100% VERIFIED
MCOM 1300 EXAM QUESTIONS AND CORRECT ANSWERS 100% VERIFIED Describe the impact of advertising in WWI and WWII - Answer- Advertisings success in selling war bonds and other patriotic causes during WWII showed its ability to sell ideas. The War Advertising Council- encouraged Americans to support the war effort by purchasing war bonds. Describe the impact of advertising after WWII - Answer- 1. Growth in the size and number of agencies 2. availability of television as a new selling device ...
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MCOM 1300 EXAM QUESTIONS AND CORRECT ANSWERS 100% VERIFIED Describe the impact of advertising in WWI and WWII - Answer- Advertisings success in selling war bonds and other patriotic causes during WWII showed its ability to sell ideas. The War Advertising Council- encouraged Americans to support the war effort by purchasing war bonds. Describe the impact of advertising after WWII - Answer- 1. Growth in the size and number of agencies 2. availability of television as a new selling device ...
Bundle For MCOM Exam Questions with All Correct Answers
MCOM EXAM QUESTIONS WITH 100% CORRECT ANSWERS 2 Exam (elaborations) MCOM Midterm Exam Questions with All Correct Answers 2024/2025 Latest Update 3 Exam (elaborations) MCOM (Grammar) Final Exam Questions and Correct Answers Latest 2024 Update Already Passed 4 Exam (elaborations) MCOM Quiz 1 Questions with Correct Answers 100% Verified 5 Exam (el
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- MCOM EXAM QUESTIONS WITH 100% CORRECT ANSWERS • Exam (elaborations)
- MCOM Midterm Exam Questions with All Correct Answers 2024/2025 Latest Update • Exam (elaborations)
- MCOM (Grammar) Final Exam Questions and Correct Answers Latest 2024 Update Already Passed • Exam (elaborations)
- MCOM Quiz 1 Questions with Correct Answers 100% Verified • Exam (elaborations)
- MCOM Exam 2 Questions and Correct Answers Already Passed • Exam (elaborations)
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MCOM EXAM QUESTIONS WITH 100% CORRECT ANSWERS 2 Exam (elaborations) MCOM Midterm Exam Questions with All Correct Answers 2024/2025 Latest Update 3 Exam (elaborations) MCOM (Grammar) Final Exam Questions and Correct Answers Latest 2024 Update Already Passed 4 Exam (elaborations) MCOM Quiz 1 Questions with Correct Answers 100% Verified 5 Exam (el
MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS
MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS What did the Times Mirror study find? - Answer- the public generally supports the concept of a free press & the watchdog role more than it approves of performance of the press What 3 things have polls by Gallup & Harris show about the public's opinion of the media? - Answer- 1. Americans are closely divided on issue of fairness in media 2. Americans quick to criticize way news is handled 3. Americans do not want to tamper with press or c...
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MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS What did the Times Mirror study find? - Answer- the public generally supports the concept of a free press & the watchdog role more than it approves of performance of the press What 3 things have polls by Gallup & Harris show about the public's opinion of the media? - Answer- 1. Americans are closely divided on issue of fairness in media 2. Americans quick to criticize way news is handled 3. Americans do not want to tamper with press or c...
MCOM EXAM 1 QUESTIONS AND ANSWERS ALL CORRECT LATEST 2024 UPDATE
MCOM EXAM 1 QUESTIONS AND ANSWERS ALL CORRECT LATEST 2024 UPDATE Which of the following is an example of a purpose statement? - Answer- persuade food manufacture Kotomi ends her presentation on workplace safety by saying, "When you return to your office, take a look at the building map near the elevator. What's the closest stairwell to your desk? What's the fastest way to exit the building? Review your company's emergency protocol, and you'll be better prepared for any poss...
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MCOM EXAM 1 QUESTIONS AND ANSWERS ALL CORRECT LATEST 2024 UPDATE Which of the following is an example of a purpose statement? - Answer- persuade food manufacture Kotomi ends her presentation on workplace safety by saying, "When you return to your office, take a look at the building map near the elevator. What's the closest stairwell to your desk? What's the fastest way to exit the building? Review your company's emergency protocol, and you'll be better prepared for any poss...
MCOM TEST QUESTIONS WITH 100% CORRECT ANSWERS
MCOM TEST QUESTIONS WITH 100% CORRECT ANSWERS It's easy to ___________ something in a headline or meme, so you need to read and fact-check the topic thoroughly. - Answer- oversimplify Often, outrageous claims and misinformation want you to have _____________ . - Answer- an immediate, emotional reaction True or false: False information spreads more rapidly on social media when people respond emotionally to the information and share it quickly. - Answer- T True or false: False info...
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MCOM TEST QUESTIONS WITH 100% CORRECT ANSWERS It's easy to ___________ something in a headline or meme, so you need to read and fact-check the topic thoroughly. - Answer- oversimplify Often, outrageous claims and misinformation want you to have _____________ . - Answer- an immediate, emotional reaction True or false: False information spreads more rapidly on social media when people respond emotionally to the information and share it quickly. - Answer- T True or false: False info...
MCOM Quiz 10 Questions and Correct Answers Already Passed
MCOM Quiz 10 Questions and Correct Answers Already Passed The ability to enjoy, understand, and appreciate media content; an understanding of media content as a text that provides insight into our culture and our lives; and an understanding of the ethical and moral obligations of media practitioners are elements of: - Answer- media literacy During the _____________ era of mass communication theory, the media were believed to be corrupting influences that undermined the social order, and ...
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MCOM Quiz 10 Questions and Correct Answers Already Passed The ability to enjoy, understand, and appreciate media content; an understanding of media content as a text that provides insight into our culture and our lives; and an understanding of the ethical and moral obligations of media practitioners are elements of: - Answer- media literacy During the _____________ era of mass communication theory, the media were believed to be corrupting influences that undermined the social order, and ...
MCOM Quiz 3 Questions with 100% Correct Answers
MCOM Quiz 3 Questions with 100% Correct Answers What is the advantage of providing background information and orienting statements in a routine inquiry? a.) To make the opening question in the message sound direct and blunt b.) To help soften the tone if the opening question sounds demanding c.) To help introduce the reader to the crux of the message immediately d.) To force the reader into complying with the request immediately e.) To help add structure to the body of the message and i...
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MCOM Quiz 3 Questions with 100% Correct Answers What is the advantage of providing background information and orienting statements in a routine inquiry? a.) To make the opening question in the message sound direct and blunt b.) To help soften the tone if the opening question sounds demanding c.) To help introduce the reader to the crux of the message immediately d.) To force the reader into complying with the request immediately e.) To help add structure to the body of the message and i...
MCOM Midterm Exam Questions with All Correct Answers
MCOM Midterm Exam Questions with All Correct Answers Which step is typically included in the reviewing stage of developing an effective business message? A) Setting a positive and other-oriented tone B) Proofreading the message C) Finding the needs of the audience D) Identifying the primary message and key points E) Giving importance to the I-voice - Answer- B Which statement is most likely to be true about excellent business writers? A) They avoid using the other-oriented tone ...
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MCOM Midterm Exam Questions with All Correct Answers Which step is typically included in the reviewing stage of developing an effective business message? A) Setting a positive and other-oriented tone B) Proofreading the message C) Finding the needs of the audience D) Identifying the primary message and key points E) Giving importance to the I-voice - Answer- B Which statement is most likely to be true about excellent business writers? A) They avoid using the other-oriented tone ...
MCOM Exam 2 Questions and Correct Answers Already Passed
MCOM Exam 2 Questions and Correct Answers Already Passed Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity? A. Hidden-fear appeal B. Irritation advertising C. Snob-appeal approach D. Plain-folks pitch E. Bandwagon effect - Answer- A. Hidden-fear appeal In advertising, the association principle is ______. A. a theory that argues that people associate a product with the feeling they had the first time they used it B. the antipersuasion mo...
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MCOM Exam 2 Questions and Correct Answers Already Passed Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity? A. Hidden-fear appeal B. Irritation advertising C. Snob-appeal approach D. Plain-folks pitch E. Bandwagon effect - Answer- A. Hidden-fear appeal In advertising, the association principle is ______. A. a theory that argues that people associate a product with the feeling they had the first time they used it B. the antipersuasion mo...
MCOM Quiz 1 Questions with Correct Answers 100% Verified
MCOM Quiz 1 Questions with Correct Answers 100% Verified Which of the following is the most effective technique to use when making a claim? - Answer- Lay out a logical explanation of the claim. Which of the following is true of messages showing appreciation? - Answer- A sincere expression of thanks strengthens work relationships. Appreciation messages should begin with a(n) - Answer- expression of thanks What is an important element of an apology? - Answer- offering commitments Apo...
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MCOM Quiz 1 Questions with Correct Answers 100% Verified Which of the following is the most effective technique to use when making a claim? - Answer- Lay out a logical explanation of the claim. Which of the following is true of messages showing appreciation? - Answer- A sincere expression of thanks strengthens work relationships. Appreciation messages should begin with a(n) - Answer- expression of thanks What is an important element of an apology? - Answer- offering commitments Apo...
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Orientation and Mobility Study Guide Questions with All Correct Answers