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International Business Management (IBM) MC PART 2 Questions and Answers Rated A

IBM | INTRODUCTION TO CLOUD COMPUTING [PRACTICE]

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marketing concept - correct answer The __________ is a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. Wants - correct answer ______________ Are shaped by culture and an individuals personality Needs - correct answer ___________ Refers to a state of felt deprivation Marketing Myopia - correct answer _____________ the mistake of paying more attention to...

________ communicator makes the intention of the ad very clear. - correct answer Ostensive The following medium had the biggest hit due to media integration and audience fragmentation, the The following medium had the biggest hit due to media integration and audience fragmentation, the ad spend is on a constant decline. - correct answer TV Adam is assisting in the development of his company's marketing plan, and he has been assigned to assess the external and internal environments tha...

Last week, the 3000 visits to my site generated $600 in revenue selling product that cost me $300. What is the most i should spend on a PPC advertisement for my site? - correct answer 0.10 KPI stands for - correct answer Key performance indicator Linear attribution gives credit to what? - correct answer All prior customer touch points that can be tracked in analytics Consider the following conversion funnel: Visits: 1000 Product in cart: 100 Proceed to checkout: 98 Entered shippin...