Mnm1601 - Guías de estudio, Notas de estudios & Resúmenes

LEARNING OBJECTIVES After completing this study unit you should be able to: Explain the importance of information to the company and its understanding of the market place. Outline the steps in the marketing research process.

CLA1501 - Commercial Law IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1501 - Economics IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1601 - Economics IB (Macroeconomics I) Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1502 - Financial Accounting Principles, Concepts and Procedures Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1601 - Financial Accounting and Reporting Assignment-1, Assignment-2, Assignment-3, Assignment-4 MNB1501 - Busin...

I sell documents at a much lower price because I understand what it is like to be a student. I can also help you with books for modules. 6

Learning outcomes: After completing this study unit you should be able to: Demonstrate an understanding of all the activities involved in integrated marketing

LEARNING OUTCOMES Learners should be able to: Explain the composition and functioning of the marketing environment Illustrate the effect of the microenvironment on an organisation Illustrate the effect of the market environment on an organisation Illustrate the effect of the macro-environment of an organisation Conduct a SWOT analysis for an organisation

LEARNING OUTCOMES Learners should be able to: Explain the information needed by marketing management in order to make effective decisions. Explain the components of a marketing information system and the interaction between these components. Illustrate the use of marketing research Explain the meaning of market potential sales forecasting and the methods to carry these out

LEARNING OUTCOMES: After studying this unit, you should be able to:  Explain the nature of marketing  Explain the concept of exchange  Explain the gaps between consumption and production  Explain marketing activities  Define markets  Explain retailing in South Africa

LEARNING OUTCOMES: After studying this unit you will be able to explain:  Orientation to markets  Production orientation  Sales orientation  Marketing orientation (pure marketing concept)  Societal marketing orientation  Relationship marketing

LEARNING OUTCOMES: After studying this unit you should be able to explain:  The marketing process  The marketing function of the business  The management task in marketing  Marketing challenges that lie ahead

LEARNING OUTCOMES After studying this unit you should be able to identify the following: Market potential and sales forecasting Market and sales potential Market and sales forecasting