Résumés Consumer Behavior

This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.

Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters

Summary for the course Marketing for Premaster. The course is part of the premaster Marketing Management and Marketing Analytics on Tilburg University. Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition (Chapter 1 t/m 14) in combination with the lecture powerpoints and notes. Written in English.

This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course. Content: - Le...

In dit document vind je eindeloos veel oefenvragen die je kunt gebruiken voor het tentamen Consumer Behavior. Zowel meerkeuze als open vragen de antwoorden. Ze zijn gecategoriseerd per hoofdstuk, net zoals bij het gewone tentamen was (van Consumer Behavior op de Radboud Universiteit). Succes!

This document contains concepts explained from the associated Marketing book and the given lectures.

Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

Alle begrippen voor het tentamen op 20 maart van Consument en Marketing. H7 t/m 14

Samenvatting (in het Nederlands) van het boek Consumer behavior, 7de editie. Hoofdstuk 7 t/m 14, verplichte tentamenstof voor tussentoets 2.

Samenvatting van de hoofdstukken 7 t/m 14 van het boek Consumer Behavior van Wayne Hoyer, Deborah J. Macinnis en Pieters. Dit is alle stof voor de 2e tussentoets van het vak Consument en Marketing.