Résumés Marketing Communications (1er édition)

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.

Marketing Communication boek + colleges + quizen - Hoofdstukken: 1, 2, 3, 4, 5, 6, 7, 8 (300-365 + 377-379 + 387-394), 0 (406-411 + 419-427), 10 (435-445 + 451-455), 11 (467-486), 13, 14. - Colleges: zijn verwerkt in de hoofdstukken - Quizen: tijdens de colleges werden er mini quizen afgehouden, antwoorden werden niet op BS gezet / staan er wel bij.

Een samenvatting van de college's + wat aanvulling uit het boek. Voor de pre-master Communicatie en Beïnvloeding + International Business languages of Bachelor studenten Radboud Nijmengen. Daarnaast 40 MC-vragen uitgewerkt + antwoorden om je goed voor te bereiden om het examen! In het Nederlands en Engels

Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes

This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.

This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.

Marketing Communication boek + colleges + quizen - Hoofdstukken: 1, 2, 3, 4, 5, 6, 7, 8 (300-365 + 377-379 + 387-394), 0 (406-411 + 419-427), 10 (435-445 + 451-455), 11 (467-486), 13, 14. - Colleges: zijn verwerkt in de hoofdstukken - Quizen: tijdens de colleges werden er mini quizen afgehouden, antwoorden werden niet op BS gezet / staan er wel bij.

This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...

Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness

Een samenvatting van de college's + wat aanvulling uit het boek. Voor de pre-master Communicatie en Beïnvloeding + International Business languages of Bachelor studenten Radboud Nijmengen. Daarnaast 40 MC-vragen uitgewerkt + antwoorden om je goed voor te bereiden om het examen! In het Nederlands en Engels

Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes

A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.

Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.