GOOGLE ADS DISPLAY CERTIFICATION
EXAM QUESTIONS WITH COMPLETE
SOLUTIONS A GRADE
an advertiser using viewable cost per thousand impressions bidding wants to maximize
exposure on a specific set of site selected for a new campaign. which is the best
practice when setting up the campaign? - Answer-set bids on individual placements
your client Alexa who sells wedding accessories is running a text ad on the display
Network. What might Google automatically include in her ads? - Answer-a photo of a
bride.
you are interested in understanding how campaigns are driving traffic to your site. What
metric would you look at to see how often people who see your ad end up clicking it? -
Answer-click through rate
if a display ad has been disapproved, how do you submit a request for another review?
- Answer-edit your ad so it complies with Google policy and re-save it
how many websites are part of the Google display Network - Answer-2 million +
websites
if you're using remarketing to reach people who have used mobile app they see your
ads - Answer-while using other mobile apps on the same mobile or tablet device
a direct response advertiser is primarily interested in generating conversions from a
display campaign. to get a potentially better return on the investment, the advertisers
should use: - Answer-Target cost per acquisition (CPA) bidding
you'd like to create remarketing lists based on your customers journey through your
website so that you can Target them with different bids or ads. which category
describes the users that visited your home page, but didn't move any further into your
site? - Answer-homepage visitors
view-through conversions are available only to - Answer-advertisers that have
implemented conversion tracking
in order to use remarketing with Google analytics you need to - Answer-have your
Google analytics and Google ads accounts linked
which is a benefit of using display advertising with Google to build brand awareness? -
Answer-expansive network of diverse sites
, you might choose to use preferred layouts for dynamic display ads if your client: -
Answer-wants to choose the layouts and features
you're running a campaign for a shoe company and noticed that the sales trends show
many customers are adding shoes to their shopping cart, but not buying them. how can
you bring those customers back to actually buy the shoes? - Answer-create a
remarketing list segment for shopping cart abandoners.
true or false an advertiser can Target mobile apps via Google ads? - Answer-false
which targeting method allows an advertiser to reach people who have previously
visited their website by showing them relevant ads when they visit other placements on
the display Network? - Answer-remarketing
your budget is $500 a month your goal is to drive visits to your side and your average
sale price is around $10 which bidding strategy is best for you? - Answer-focus on clicks
which ad format is recommended for building awareness? - Answer-image ads
which bidding option is best suited for an advertiser focused on direct response
marketing goals? - Answer-cost per click
which feature applies to the display network but not the search Network? - Answer-
frequency capping
you're interested in understanding how clicks lead to a sale on your site. What do you
call a click that leads to a sale on your site? - Answer-conversion
in order to use Target cost per acquisition bidding an advertiser must - Answer-have a
certain number of conversions in the previous 30 days
your client wants to place image and video ads on a wide variety website so people will
see then while browsing those sites. which type of Google ads campaign would be best
for that? - Answer-display Network
if an advertiser chooses to run ads in image formats, Google will: - Answer-display
these ads on the display Network
never ties are who wants to Target specific categories of video content on the display
Network should: - Answer-use video ads
for an ad and turning auction on the display Network, the Google ad system will
calculate the effective cost per thousand impressions when there are: - Answer-any cost
per click or cost per acquisition as entering the auction
EXAM QUESTIONS WITH COMPLETE
SOLUTIONS A GRADE
an advertiser using viewable cost per thousand impressions bidding wants to maximize
exposure on a specific set of site selected for a new campaign. which is the best
practice when setting up the campaign? - Answer-set bids on individual placements
your client Alexa who sells wedding accessories is running a text ad on the display
Network. What might Google automatically include in her ads? - Answer-a photo of a
bride.
you are interested in understanding how campaigns are driving traffic to your site. What
metric would you look at to see how often people who see your ad end up clicking it? -
Answer-click through rate
if a display ad has been disapproved, how do you submit a request for another review?
- Answer-edit your ad so it complies with Google policy and re-save it
how many websites are part of the Google display Network - Answer-2 million +
websites
if you're using remarketing to reach people who have used mobile app they see your
ads - Answer-while using other mobile apps on the same mobile or tablet device
a direct response advertiser is primarily interested in generating conversions from a
display campaign. to get a potentially better return on the investment, the advertisers
should use: - Answer-Target cost per acquisition (CPA) bidding
you'd like to create remarketing lists based on your customers journey through your
website so that you can Target them with different bids or ads. which category
describes the users that visited your home page, but didn't move any further into your
site? - Answer-homepage visitors
view-through conversions are available only to - Answer-advertisers that have
implemented conversion tracking
in order to use remarketing with Google analytics you need to - Answer-have your
Google analytics and Google ads accounts linked
which is a benefit of using display advertising with Google to build brand awareness? -
Answer-expansive network of diverse sites
, you might choose to use preferred layouts for dynamic display ads if your client: -
Answer-wants to choose the layouts and features
you're running a campaign for a shoe company and noticed that the sales trends show
many customers are adding shoes to their shopping cart, but not buying them. how can
you bring those customers back to actually buy the shoes? - Answer-create a
remarketing list segment for shopping cart abandoners.
true or false an advertiser can Target mobile apps via Google ads? - Answer-false
which targeting method allows an advertiser to reach people who have previously
visited their website by showing them relevant ads when they visit other placements on
the display Network? - Answer-remarketing
your budget is $500 a month your goal is to drive visits to your side and your average
sale price is around $10 which bidding strategy is best for you? - Answer-focus on clicks
which ad format is recommended for building awareness? - Answer-image ads
which bidding option is best suited for an advertiser focused on direct response
marketing goals? - Answer-cost per click
which feature applies to the display network but not the search Network? - Answer-
frequency capping
you're interested in understanding how clicks lead to a sale on your site. What do you
call a click that leads to a sale on your site? - Answer-conversion
in order to use Target cost per acquisition bidding an advertiser must - Answer-have a
certain number of conversions in the previous 30 days
your client wants to place image and video ads on a wide variety website so people will
see then while browsing those sites. which type of Google ads campaign would be best
for that? - Answer-display Network
if an advertiser chooses to run ads in image formats, Google will: - Answer-display
these ads on the display Network
never ties are who wants to Target specific categories of video content on the display
Network should: - Answer-use video ads
for an ad and turning auction on the display Network, the Google ad system will
calculate the effective cost per thousand impressions when there are: - Answer-any cost
per click or cost per acquisition as entering the auction
