Consumer Behaviour (B-KUL-D0R13A)

Katholieke Universiteit Leuven (KU Leuven)

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summary Consumer Behaviour
Resume • 44 pages • 2023

everything you need to know to complete the quizzes

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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)

Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
Resume • 151 pages • 2019

This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course. Content: - Le...