Buyer persona - Guides d'étude, Notes de cours & Résumés

Shift in marketing mix - Answer- Reach, effectiveness, and efficiency goal of marketing - Answer- to create a product/service that sells GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Answer- Customer, competitors, collaborators, company, context Customer marketing model - Answer- Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - Answer- re...

What's the difference between traditonal marketing & inbound marketing? Traditional: Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-centric Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric. What is inbound? -marketing focused on getting found by customers -Inbound is about being a part of the conversation -creating marketing that people love What is the inbound methodology? It illustrates the four stages ...

Hubspot - Social Media Marketing Certification Exam & Quizzes with Complete SolutionsHubspot - Social Media Marketing Certification Exam & Quizzes with Complete SolutionsHubspot - Social Media Marketing Certification Exam & Quizzes with Complete SolutionsWhy is social media an important part of inbound marketing? 1. Social media helps you reach millions of people in distant countries. 2. Users have the best customer service experiences in social media. 3. Social media is a one-to-one medium...

Course Careers Final Exam (Latest 2024 / 2025 Update) Questions and Verified Answers | 100% Correct | Grade A Q: What's a buyer persona? Answer: It's the ideal person at the company you're targeting. Q: Why do you need a sales cadence as a salesperson? Answer: You need a cadence since it's very difficult to reach out to a large number of prospects using multiple channels in a consistent manner that can be tracked. Q: Why are organizational structures valuable? Answer: All of the above Q: Whi...

MKTG 4500 Final Exam Questions with Complete Solutions. Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns? Work hours Agency or freelance costs Social media software and services Content development expenses All the above - ANSWER All of the above True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and "stickers" that disappear after a short period of time (1-24 ho...

Course Careers - Sales Technology Final Exam Questions and Answers Latest | GRADED. What is a hypothesis of need? What you hypothesize the other person knows about your company. What you hypothesize their problem is that your product or service can solve. What they hypothesize about why you are contacting them and what you need.You hypothesize about what they need to get done that day and when you should contact them.: What you hypothesize their problem is that your product or ser...

CourseCareers Final Exam Study Guide What's the goal with your tone when cold calling? - CORRECT ANSWER Make them feel happy and be smiling after talking with you. What is Hypothesis of Need? - CORRECT ANSWER The hypothesis of need in the sales process allows the seller to prepare prior to the first call using customer profiles to form a hypothesis about what problems they can solve for the customer. This preparation allows the seller to have the answers ready before even speaki...

True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And Photo, Often With Fun Filters And "Stickers" That Disappear After A Short Period Of Time (1-24 Hours). -Correct Answer True Which Network Has The Longest Life For A Piece Of Content? Facebook LinkedIn Snapchat Pinterest -Correct Answer Pinterest True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy -Correct Answer True Why Would You Want A Servic...

HubSpot Marketing Software Certification Exam Latest Updated 100% Goals of inbound marketing - CORRECT ANSWER-Attract Engage Delight Buyer persona - CORRECT ANSWER-a semi-fictional representation of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations and goals How to set reasonable and accurate goals - CORRECT ANSWER-1. Identify current performance in your marketing efforts before setting new ...

You should conduct buyer persona interviews with all of the following people EXCEPT: • Your customers. • Prospects actively going through the sales cycle. • People who never considered your solution. • People who considered your solution, but chose a competitor. Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies? • Delight • Engage • Attract • Conside...