Marketing management - Guides d'étude, Notes de cours & Résumés

Comprehensive end-term summary covering Topics 1–9! This summary includes all key slides, detailed notes, illustrative figures, and real-world examples discussed in class, helping you fully grasp each concept. Each topic concludes with practical questions to test your understanding and prepare you for success. Additionaly, at page 70 you will find extra questions & solutions.

De samenvatting is gemaakt met het boek en de slides --> alles staat er in!! De schema's en afbeeldingen van het boek staan er ook in. Dit is een samenvatting van het nieuwe boek voor marketing: "marketing the fundamentals" Behalve hoofdstuk 8 staat er niet in.

This is a summary of the subject Marketing Strategy Research at Rotterdam School of Management. It includes all notes from class and lots of pictures to make the concepts clear. I got an 8.9 with this summary.

This is an extensive summary of the subject Marketing Strategy at RSM Erasmus University. It includes all notes from class and examples and some exam questions at the end. I got a 9.5 with this summary.

Dit is een samenvatting van Marketing Management - F710227A Studiejaar (en later ook!) ‼️Volledig nieuwe leerstof‼️ ‼️Koop GEEN oude samenvattingen want de leerstof is veranderd‼️ Bevat notities, voorbeelden van in de lessen, slides en het handboek! (Handelswetenschappen 2e bachelor) Veel succes!!

This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.

This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!

Here’s a complete summary of the end-term material covering topics 1 through 9. This summary includes all slides from the handouts, along with additional notes, figures, and examples from the lectures to help you understand the topics better. At the end of each topic, you’ll also find some practice exam questions.

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

Het document bevat een volledige samenvatting van de lessen en het handboek van marketing management 2022-2023. (P1-89) Achteraan de samenvatting vind je examenvragen (meerkeuze en open vragen) terug. (P90-94) tot slot vind je helemaal achteraan de inhoudstafel terug. (P95-102) De samenvatting is volledig en dan ook vooral op de te kennen theorie. Voor voorbeelden zal je de slides er moeten bij nemen. Kleine tip: leer ook zeker goed de oranje slides achteraan elk hoofdstuk, succes!...

This is an extensive summary of the subject Consumer Behaviour at Rotterdam School of Management. It includes all notes from class and examples. I got an 8.5 with this summary.