Final Exam Emerging Technologies Questions With Complete Solutions

Problem to be solved (PTBS) correct answer: The elemental / core reason the service is valuable to the consumer of the service.It is often not an obvious or surface‐level reason. First one has to understand who the customers are. disruptive innovation correct answer: Companies that excel in one generation of technological‐driven business rarely succeed in the next generation Innovations initially are more expensive and/or less useful than current technology The customers of leading companies don't have a use for new innovations Innovations initially generate little revenue. Large companies can only invest in initiatives that can "move the needle." Investing in disruptive innovations would cannibalize the current profit stream Innovations usually enter the market serving niches before going mainstream Who are your customers? correct answer: you don't get paid for what you do, you get piad for the value you create. PTBS correct answer: • What is your client's actual "problem to be solved"? • By what means do they judge: • How completely it's solved with your service • Which other services must they also consume to solve it? • Can you provide a more complete solution? • How well it is solved (the value metrics that matter) • Which ones really matter? • To existing clients and to those you don't have but want? • Which of these do you wish to serve, by what channels? • What could you do to effect a dramatic change to these? • How can you then re‐define (or augment) the service currently on offer (scope, reach, segment, value)? • May necessitate taking a "greenhouse" approach, i.e. parallel offering Sustaining strategy correct answer: Bring improved service into