Test Bank for Marketing, 6th Canadian Edition by Dhruv Grewal, Michael Levy
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Test Bank for Marketing 6ce 6th Canadian Edition by Dhruv Grewal, Michael Levy, Shirley Lichti. This document includes True False, Multiple Choice questions and Short Questions. Answers are given for MCQS and True False questions. Short questions are given with questions only.
SECTION ONE Asses...
Test Bank for Marketing, 6th Canadian Edition by Dhruv Grewal, Michael Levy
Answers Included ✅
Chapter 01 6ce Grewal
1) Which one of the followings is NOT true about the core aspects of marketing?
A) Marketing can help create value
B) Marketing always entails an exchange
C) Marketing is always performed only by an organization
D) Marketing is about satisfying customer needs and wants
E) Marketing requires product, price, place, and promotion decisions
2) When considering basics such as food, clothing, shelter, or safety are referred to as:
A) demands.
B) wants.
C) exchanges.
D) desires.
E) needs.
3) The particular way in which a person chooses to satisfy the requirement for any of the basic
necessities of life is a(n):
A) demand.
B) want.
C) exchange.
D) necessity.
E) need.
4) A non-governmental organization provides food and shelter to homeless people. Food and
shelter are included in the definition of:
A) demand.
B) want.
C) exchange.
D) necessity.
E) need.
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,5) In the context of understanding consumer needs and wants, which of the following is true of
wants?
A) They are the basic necessities, such as food, clothing, shelter, and safety.
B) They are similar for all individuals.
C) They do not vary across cultures.
D) They do not influence people's buying behaviour.
E) They are shaped by a person's knowledge, culture, and personality.
6) To understand customer needs and wants, the company must first identify the customers, or
______, for its product or service.
A) market
B) competitors
C) government agencies
D) municipalities
E) marketing department
7) The group of people who need or want a company’s product or service and has the ability and
willingness to buy products and services is known as a _______.
A) market
B) competitor
C) consumer
D) customer
E) business consumer
8) Human beings require clothes to cover their bodies. Some of them may wear designer
clothes, while others may pick up clothes from the flea market. This example illustrates
different ways to satisfy a basic requirement of life and describes the concept of a(n):
A) demand.
B) want.
C) exchange.
D) necessity.
E) need.
2
,9) The customer segment or group to whom a firm is interested in selling its products and
services is the:
A) commodity market.
B) stock market.
C) target market.
D) currency market.
E) artificial market.
10) Since women constitute 90 percent of Smith's—a pharmacy chain's—customers, the chain
decided to implement changes that would make the shopping experience more pleasant for
them. Smith's introduced a system for shorter waiting time at the check-out counters, wider
and better-lit passageways, and more beauty products. Women constitute Smith's:
A) commodity market.
B) target market.
C) currency market.
D) secondary target market.
E) niche market.
11) The trade of things of value between a buyer and a seller so that each is better off as a result
is referred to as a(n):
A) demand.
B) want.
C) exchange.
D) necessity.
E) need.
12) Buyers complete an exchange by giving money and information to ______.
A) a competitor
B) the seller
C) another buyer
D) the agent
E) the government
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, 13) You sign up for a free one-month subscription to Crave based on the recommendation of a
friend viewing a specific show on Crave. You enjoy the first season of that show so much
that you purchase an annual subscription to Crave. Your payment information is already in
the company's system. Going forward, Crave's system tracks which shows you watch and
creates personalized recommendations for other shows you might enjoy. This is an example
of:
A) A demand.
B) An exchange.
C) A want.
D) A necessity.
E) A need.
14) Characteristics of this marketing mix P include costs, payment period, credit terms and list
price.
A) Product
B) Place
C) Promotion
D) Price
E) Process
15) Characteristics of this marketing mix P include public relations, personal selling, advertising
and digital media.
A) Product
B) Place
C) Promotion
D) Price
E) Process
16) Characteristics of this marketing mix P include logistics, supply chain management, and
distribution intensity.
A) Product
B) Place
C) Promotion
D) Price
E) Process
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