MBA 650 Exam 4 Practice Quizzes || with Accurate Answers 100%.
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MBA 650
Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing?
A. remind end-consumers about the product
B. increase stock position
C. conduct missionary selling
D. manage key accounts
E. build enthusiasm correct...
which of the following is not one of the four impo
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MBA 650 Exam 4 Practice Quizzes || with Accurate Answers
100%.
Which of the following is NOT one of the four important contributions an effectively trained
company sales force can make to consumer marketing?
A. remind end-consumers about the product
B. increase stock position
C. conduct missionary selling
D. manage key accounts
E. build enthusiasm correct answers A
Which of the following is an example of a word-of-mouth marketing communication platform?
A. factory tours
B. chat rooms
C. trade shows
D. incentive programs
E. billboards correct answers B
Which of the following marketing communications tools has the highest cost-effectiveness in the
introduction stage of the product life cycle?
A. interactive marketing
B. personal selling
C. direct marketing
D. events and experiences
E. sales promotion correct answers D
Advertising and publicity play the most important roles in the conviction stage of buyer
readiness.
A. True
B. False correct answers B
One of the possible objectives of marketing communications is helping consumers evaluate a
brand's perceived ability to meet a currently relevant need. Which of the following is a
negatively oriented relevant brand need?
A. sensory gratification
B. normal depletion
C. value enhancement
D. intellectual stimulation
E. social approval correct answers B
Which of the following is the correct order of stages that a buyer is assumed to pass through, by
the four classic response hierarchy models?
A. cognitive stage-behavioral stage-affective stage
B. cognitive stage-affective stage-behavioral stage
C. affective stage-behavioral stage-cognitive stage
,D. behavioral stage-affective stage-cognitive stage
E. affective stage-cognitive stage-behavioral stage correct answers B
Luke is considering the various options available to him to promote an energy drink, Turbozade,
that has decreasing sales volumes after having peaked some time back. Which of the following
marketing communications tools should Luke focus marketing efforts on to keep the sales
volume up?
A. publicity
B. direct marketing
C. events and experiences
D. sales promotions
E. advertising correct answers D
In general, personal selling is one of the most helpful tools for closing sales.
A. True
B. False correct answers A
________ refer to the marketing communications element that involves company-sponsored
activities and programs designed to create daily or special brand-related interactions with
consumers.
A. Events and experiences
B. Trade promotions
C. Advertisements
D. Public relations
E. Publicity campaigns correct answers A
Marketing communication strategy can be decided by conducting an image analysis, which
profiles the target audience in terms of ________.
A. income levels
B. demographic characteristics
C. brand knowledge
D. purchase patterns
E. psychographic characteristics correct answers C
Which of the following statements correctly reflects a characteristic of public relations as a
marketing communications tool?
A. Public relations tools create an immediate, interactive episode between two or more persons.
B. They incorporate an incentive that gives value to the consumer.
C. Public relations communications can be prepared to appeal to the addressed individual.
D. Given their live, real-time quality, public relations tools are actively engaging for consumers.
E. Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
correct answers E
Creative strategies refer to the ________.
A. novelty of a marketing communication
B. way marketers translate their messages into a specific communication
, C. type of medium used to deliver a marketing communication
D. amount of creative content in a communications message
E. degree of innovation involved in the marketing of a product correct answers B
Which of the following tools or combinations of tools is most influential at the comprehension
stage of buyer readiness?
A. sales promotion and personal selling
B. advertising and personal selling
C. publicity and personal selling
D. reminder advertising and publicity
E. sales promotion and advertising correct answers B
Which of the following elements of the marketing communications mix includes a variety of
programs directed internally to employees of the company or externally to consumers, other
firms, the government, and media to promote or protect a company's image or its individual
product communications?
A. direct marketing
B. personal selling
C. public relations and publicity
D. advertising
E. sales promotion correct answers C
One-sided presentations that praise a product are found to be more effective than two-sided
arguments that also mention shortcomings.
A. True
B. False correct answers B
Which of the following is an example of an advertising platform?
A. sales presentations
B. posters and leaflets
C. fairs and trade shows
D. company magazines
E. continuity programs correct answers B
Which of the following marketing communications tools has the highest cost-effectiveness in the
introduction stage of the product life cycle?
A. interactive marketing
B. sales promotion
C. personal selling
D. direct marketing
E. events and experiences correct answers E
Which of the following statements is TRUE of the role of advertising in business markets?
A. Business marketers tend to spend comparatively more on advertising.
B. Advertisements can legitimize the company and introduce its products.
C. Advertising is unsuitable for explaining a product's features.
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