Newspapers – The Daily Mail
Target audience + Circulation
65+ dominant readership
55+ print average
Print circulation: 1.25 million
C1C2: Middle aged, working class
Who owns it?
British Media company called The Daily Mail General Trust plc
Manages many entrepreneurial companies
Has a revenue of almost 1.5 Billion
Context
Established British Publication (1896)
Loyal supporters of the Royal Family
Outspoken right-wing political ideologies
Sister paper – The Mail on Sunday (1982)
Differences from print
Interactive content
- easier to access on a range of platforms like a website – more accessibility/choice
Immediacy
- ability to expand content and tailor to subjective news values
- breaking news stories
Daily Online
Reflects decline in print media circulation and is a successful re-branded online platform
– targets younger demographic with a female skew including popular campaigns
Over 100M monthly unique visitors
, Femail Online
- Stereotypical pink/red colour palette
- Significant advertising content reflecting stereotypical gendered consumerist ideology
- Brands reinforcing this stereotype e.g. Chocolate
House style
- Meghan Russell (fashion)
Editorial content
psychic, home makeovers, babies and birth: tradition
Front page stories
Theresa May headline
Focuses on the struggles that Theresa May has faced whilst attempting to create a beneficial deal for
the UK as we continue preparations to leave the EU
The focus on Theresa May's actions as the main headline of the Daily Mail which highlights how it is
political, they are shown to support the prime minister and aid her transition out of the EU
Megan Markle headline
Megan and her mother visiting the Grenfell to help people, conveying the support that the Daily Mail
has with the Royal family (soft news)
There is hard and soft news that is on the front cover of this article which shows that the Daily Mail
is trying to attract both types of audiences so that they could maximize sales and appeal to a wider
audience
Other stories and topics
Keeley and her former job as a model and magazine cover girl
Will Self's "bizarre divorce"
Littlejohn on the MI5 conspiracy
Campaign: Saving the High Streets
- The content of the Daily Mail is a mix of hard and soft news
- This includes hard news such as politics including the Brexit campaign and comments against
the Labour party
- The hard news that is reported reflects the partisan views of the Daily Mail and how they are
typically viewed as quite a conservative newspaper
Target audience + Circulation
65+ dominant readership
55+ print average
Print circulation: 1.25 million
C1C2: Middle aged, working class
Who owns it?
British Media company called The Daily Mail General Trust plc
Manages many entrepreneurial companies
Has a revenue of almost 1.5 Billion
Context
Established British Publication (1896)
Loyal supporters of the Royal Family
Outspoken right-wing political ideologies
Sister paper – The Mail on Sunday (1982)
Differences from print
Interactive content
- easier to access on a range of platforms like a website – more accessibility/choice
Immediacy
- ability to expand content and tailor to subjective news values
- breaking news stories
Daily Online
Reflects decline in print media circulation and is a successful re-branded online platform
– targets younger demographic with a female skew including popular campaigns
Over 100M monthly unique visitors
, Femail Online
- Stereotypical pink/red colour palette
- Significant advertising content reflecting stereotypical gendered consumerist ideology
- Brands reinforcing this stereotype e.g. Chocolate
House style
- Meghan Russell (fashion)
Editorial content
psychic, home makeovers, babies and birth: tradition
Front page stories
Theresa May headline
Focuses on the struggles that Theresa May has faced whilst attempting to create a beneficial deal for
the UK as we continue preparations to leave the EU
The focus on Theresa May's actions as the main headline of the Daily Mail which highlights how it is
political, they are shown to support the prime minister and aid her transition out of the EU
Megan Markle headline
Megan and her mother visiting the Grenfell to help people, conveying the support that the Daily Mail
has with the Royal family (soft news)
There is hard and soft news that is on the front cover of this article which shows that the Daily Mail
is trying to attract both types of audiences so that they could maximize sales and appeal to a wider
audience
Other stories and topics
Keeley and her former job as a model and magazine cover girl
Will Self's "bizarre divorce"
Littlejohn on the MI5 conspiracy
Campaign: Saving the High Streets
- The content of the Daily Mail is a mix of hard and soft news
- This includes hard news such as politics including the Brexit campaign and comments against
the Labour party
- The hard news that is reported reflects the partisan views of the Daily Mail and how they are
typically viewed as quite a conservative newspaper
