COB 300D Test Set Questions With Reviewed Correct Detailed Answers New Update!!

COB 300D Test Set Questions With Reviewed Correct Detailed Answers New Update!! 1. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the supplier to producer through intermediaries, including the clothing store. This pipeline is actually a… a) Supply chain b) logistics network c) marketing channel d) distribution network a 2. Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from refrigerated trucks. This particular method of distribution is referred to as a(n): a) indirect channel b) retail channel c) direct channel d) wholesale channel c 3. Warby Parker’s “buy a pair, give a pair” program is an example for ____________________. a) channel selling b) partnership selling c) influencer marketing d) Affiliate marketing b 4. Verizon's ad for its new IN calling and messaging service informs the target market about what the service is and what it can do. It is an example of a(n) __________ ad. a) reminder ad b) advocacy ad c) awareness ad d) comparative ad c 5. The target market coverage and distribution intensity associated with shopping products such as high end electronics and custom jewelry is referred to as _________. a) intensive distribution b) exclusive distribution c) selective distribution d) saturated distribution c 6. Which of the following stores would best fit in the broad product line breadth – limited service retailer class? a) WalMart b) Nordstrom c) Payless Shoes d) Best Buy a 7. Timberland advertising with a message about the durability aspect of its shoes is an examples of _______________. a) advocacy advetising b) informational advertising c) reminder advertising d) comparative advertising c 8. A small film company is releasing a documentary about the efforts of a group dedicated to saving endangered species. However, the firm has little resources to promote the film. Which promotional element should it employ? A: advertise in local TV station B: send postcards to all people within a 25-mile radius of the theater C: give away free posters to all movie goers in each local market D: Invite movie reviewers to a free screening if they participate in hashtag campaign D 9. Which of the following is not a sales promotion? a) Coupons b) catalogs c) Rebates d) Product placements b 10. Which of the following is not an appeal that is used by Barbie’s “You can be Anything” campaign? a) scarcity b) emotional c) humor d) demographics a