Exams Bundle for Psychology of Advertising with Complete Solutions

Definition of Advertising - Attempts to influence attitudes and behaviour with special means of communication - Presents brands and products attractively within target group - Demonstrates product benefits - Persuades customer to make a purchase Purpose of Advertising - - consumer perspective: ...

Advertising - Any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service or idea. Brand - The label with which to desinate an individual product and differentiate it from competitions. Unique Selling Propositio...

Functions of advertising - To inform: to provide useful information about a product or service. To persuade and change the response of the recipient: to make the offer attractive to the consumer Two forms of Persuasion - Increasing attractiveness of offer: increase approach motivation. Reducing ...

WHAT IS MEMORY (pg.100) - -Consumer Memory (pg.100) - The persistence over time, via the storage and retrieval of information, either consciously or unconsciously. -Retrieval (pg.100) - Is the process of remembering or accessing what was previously stored in memory. -Sensory Memory (pg.100) - ...

What is advertising? - Marketing messages in paid media - paid - non-personal communication - by an identified sponsor - using media - to inform/persuade/influence the target audience Can ads "create" consumer needs? - Not necessarily; ads channel needs by reshaping them into wants for spec...

4 ps - product- goods and services, in public relationship the product is a relationship price-value or need promotion-for PR, for advertising the audience is consumers place- distribution marketing - activity, set of institutions and processes for creating, communicating, delivering, and excha...