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Summary WK4Assgn.docx (3) HMNT-3001 Walden University HMNT-3001C Week 4 Assignment The third category I have chosen is Advertising. I have chosen the Nike commercial œDream Crazy. Advertising often uses techniques of psychological pressure to influence decis€7,27
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Summary WK4Assgn.docx (3) HMNT-3001 Walden University HMNT-3001C Week 4 Assignment The third category I have chosen is Advertising. I have chosen the Nike commercial œDream Crazy. Advertising often uses techniques of psychological pressure to influence decis
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WK4A (3) HMNT-3001 Walden University HMNT-3001C Week 4 Assignment The third category I have chosen is Advertising. I have chosen the Nike commercial œDream Crazy. Advertising often uses techniques of psychological pressure to influence decision-making. Ads may appeal to vanity, insecurity, p...
wk4assgndocx 3 hmnt 3001 walden university hmnt 3001c week 4 assignment the third category i have chosen is advertising i have chosen the nike commercial œdream crazy advertising often uses
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HMNT-3001
Walden University
HMNT-3001C
Week 4 Assignment
The third category I have chosen is Advertising. I have chosen the Nike
commercial “Dream Crazy”. Advertising often uses techniques of psychological
pressure to influence decision-making. Ads may appeal to vanity, insecurity, prejudice,
fear, or the desire for adventure. (McFadden, 2016)
Nike is an American multinational corporation that is engaged in the design, development,
manufacturing, and worldwide marking and sales of footwear, apparel, equipment, accessories,
and services. Nike was founded in 1964 in Eugene, OR. (Read Nike's Mission Statement and
Find Information About Nike, INC. Innovation, Sustainability, Community Impact, and More,
n.d.) An important part of maintaining a consistent brand is preserving the emotional
attachment consumers have to that brand. Just as PR campaigns build brands, PR crises can
damage them. (Eyada, 2020) Nike is well known for its heartfelt messages to not only athletes
but to the whole world. With this ad Nike's earnings reported a staggering $790 million loss.
(Nike is in Trouble: Latest Earnings Report Reveals Staggering Loss, 2020) But Nike has
continued to Dream Crazy.
This ad premiered in September 2018 and narrated by former NFL player and current civil
rights activist Colin Kaepernick. This ad has several athletes, some had disabilities, and some
were doing more than one sport, but all were crushing it and obtaining the goals they set out for.
This ad also featured Lebron James professional basketball play that is widely considered one of
the greatest NBA players in history and Serena Williams American professional tennis player
and former world number one in women’s tennis. The ad states while showing Serena Williams
playing tennis, “If you’re a girl from Compton don’t just become a tennis player, become the
greatest athlete ever, yeah that’s more like it”. This woman made it, she worked hard and lived
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