Video 1: Aligning customer Experience with company culture ........................................................................ 2
1 Customer experience strategies....................................................................................................................... 2
2 Customer Experience best practices ................................................................................................................ 2
3 Customer Experience Framework .................................................................................................................... 3
4 Customer experience evaluation ..................................................................................................................... 3
Video 2: Quality Management Foundations – The Gap Framework ................................................................. 4
1 Understanding Quality..................................................................................................................................... 4
2 Frameworks for quality management ............................................................................................................. 4
3 Tools for quality Management ........................................................................................................................ 6
4 Quality strategies............................................................................................................................................. 7
Video 3: Process Improvement Foundations ................................................................................................... 8
1 Measuring Your Processes ............................................................................................................................... 8
2 Improving your business .................................................................................................................................. 8
Video 4: Project management foundations ................................................................................................... 12
1 Introduction ................................................................................................................................................... 12
1.1 Managing project quality ....................................................................................................................... 12
1.2 Defining project quality ......................................................................................................................... 12
2 Using the requirements Management Process .............................................................................................. 12
2.1 Continuous improvement and cost of quality ....................................................................................... 12
2.2 Quality planning, assurance & control ................................................................................................... 12
2.3 Applying lean in products ...................................................................................................................... 13
2.3 Applying Six Sigma in projects ............................................................................................................... 13
2.4 Applying agile in projects ....................................................................................................................... 13
2.5 Building a house of quality ..................................................................................................................... 13
2.6 Using Pareto Analysis ............................................................................................................................. 14
2.7 Developing quantitative metrics ............................................................................................................ 14
2.8 Developing qualitative metrics .............................................................................................................. 14
2.9 Testing, audits, and inspections ............................................................................................................. 14
, Video 1: Aligning customer Experience with company culture
- What is customer experience and how does it integrate into my company culture?
o Customer experience is decided by the company culture
o Good correlation à increase profit !
1 Customer experience strategies
- Identify your company mission and core values
o Be clear about your company’s values!
o Zappos:
§ 2 key components to Customer-centric strategy:
• Align customer experience with core values (create fun, create
waauw feeling, …)
• Have a clear & concise mission (everybody should be aware)
- How to craft your customer experience vision
o Enterprise rental car
o 3 universal end goals:
§ How do you want your customer to feel? (f.e. upgrade)
§ What action do you want from the customer? (Repeat customer)
§ How do you want the employee to feel? (He got the power to
upgrade)
2 Customer Experience best practices
- Meeting your customer’s expectations
o Blockbuster versus Netflix
o What/How/Why
§ What = emotion
§ How = convenience
§ Why
- What employees need in customer experience
o Link customer & employee satisfaction!
o Air B&B (hosts are customers)
o Understanding employee needs
- Delivering products & services through your customer experience
o Align customer expectations with employee expectations
o Become famous and good for customers? You need to take employees into
account
o Virgin: happy customers & workers (they have a strategy)
§ Raise moral & profits!
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
√ Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, Bancontact of creditcard voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper anoniempjexoxo. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €2,99. Je zit daarna nergens aan vast.