Samenvatting
Samenvatting Meso-economie
- Vak
- Meso-economie
- Instelling
- Erasmushogeschool Brussel (EhB)
Samenvatting van de lessen meso-economie
[Meer zien]Voorbeeld 4 van de 51 pagina's
Voorbeeld 4 van de 51 pagina's
In winkelwagen
Voorbeeld van de inhoud
Table of ContentsSectors, industries, markets, segments and niches ............................................................ 4
Markets, -segments, -niches ..................................................................................................... 6
Vertical markets....................................................................................................................... 6
Business-to-business markets ........................................................................................... 6
Performace criteria ........................................................................................................... 8
Value proposition ............................................................................................................. 9
Creative destruction ....................................................................................................... 10
Supply chains and workflows .......................................................................................... 11
The whole product ................................................................................................................. 12
Standards ....................................................................................................................... 13
Network effects and lock-in ............................................................................................ 16
Network effects ..................................................................................................................... 16
Indirect network effects ......................................................................................................... 17
Two-sided network effects ..................................................................................................... 17
Negative network effects ....................................................................................................... 17
Economies of scale ................................................................................................................. 18
Diseconomies of scale ............................................................................................................ 18
Lock-in, switching costs .......................................................................................................... 18
Regional clusters ............................................................................................................ 19
Clusters ................................................................................................................................. 19
San Francisco Bay Area – Silicon Valley ................................................................................... 20
(Actors in the) ecosystems .............................................................................................. 20
Ecosystemplayers .................................................................................................................. 21
Your role in the value chain .................................................................................................... 21
Keystone companies .............................................................................................................. 22
Module players ...................................................................................................................... 23
The distribution channel ................................................................................................. 24
Staff functions of the ecosystem ..................................................................................... 24
Staff functions ....................................................................................................................... 24
Government .......................................................................................................................... 24
Vlaanderen 2019 .................................................................................................................... 25
Het Fonds Wetenschappelijk Onderzoek (FWO) ...................................................................... 25
, Usage of business ecosystem ................................................................................................. 26
Ecosystem maps .................................................................................................................... 26
Conclusions .................................................................................................................... 26
(Elementen van) entrepreneurial strategy ....................................................................... 27
Strategy ................................................................................................................................. 27
What do you bring to the table? ............................................................................................. 27
Patents .................................................................................................................................. 29
Assets .................................................................................................................................... 29
Strategies to gradually build hard-to-copy unique assets ........................................................ 30
How market-ready are your core assets? ................................................................................ 30
Freedom to opperate ............................................................................................................. 31
Conclusions on core assets ..................................................................................................... 31
Complementary assets ........................................................................................................... 32
How to compete depends on uniqueness of assets and dependance on complementary assets 32
Ideas factories ............................................................................................................................................. 33
Greenfield competition ............................................................................................................................... 34
The attacker’s advantage ............................................................................................................................ 34
Reputation-based ideas trading .................................................................................................................. 35
The role of industrial partners ................................................................................................ 35
Outsourcing ........................................................................................................................... 35
Who is your most important customer?.................................................................................. 36
Upstream flow of needs and wants ........................................................................................ 36
Assessing your project .................................................................................................... 36
Strategy ................................................................................................................................. 36
Assessing (and comparing) projects ........................................................................................ 37
Is it an attractive industry? ..................................................................................................... 37
Project complexity ................................................................................................................. 38
Project validation ................................................................................................................... 38
Assessing and ranking projects ....................................................................................... 39
Strategies for uncertain markets ............................................................................................ 40
Some ways to implement adaptive stratergies: ....................................................................... 40
Iteration ................................................................................................................................ 40
Funding start-ups ........................................................................................................... 41
Funding growth...................................................................................................................... 41
Biotech and finance ............................................................................................................... 42
Conclusions ........................................................................................................................... 42
Sources of funds: an overview ................................................................................................ 42
, Cashflow possitive....................................................................................................................................... 42
Supplier and customer credit ...................................................................................................................... 43
Banks ........................................................................................................................................................... 43
Partners, alliances ....................................................................................................................................... 43
Risk capital ............................................................................................................................ 44
Informal risk capital..................................................................................................................................... 44
Venture capital ............................................................................................................................................ 44
Central issue: dilution ................................................................................................................................. 44
The venture capitalist.................................................................................................................................. 45
Different VC leagues ................................................................................................................................... 45
Business angles ...................................................................................................................... 46
The venture capitalist… .......................................................................................................... 46
Funding stages ....................................................................................................................... 46
Investment rounds and validation .......................................................................................... 47
Due diligence ......................................................................................................................... 48
Term sheets ........................................................................................................................... 48
Exits ............................................................................................................................... 49
IPO: initial public offering ....................................................................................................... 49
Trade sale .............................................................................................................................. 49
Crowdfunding................................................................................................................. 50
What stuck you? .................................................................................................................... 50
Limits to crowdfunding .......................................................................................................... 50
The saga of enfocus ........................................................................................................ 50
, Understanding industry
• Why bother?
o assessing the feasibility of ideas and innovations is a major part of the job of
an Idea and Innovation manager
o Understanding the business environment and applicable business dynamics is
an important requirement for this assessment
• Objectives
o understanding the architecture of industries
o understanding how these concepts translate into important elements for
company strategy
o = ‘meso-economics’
Meso-economics: between micro- and macro-economics
The economic dynamics at the level of an economic sector
Sectors, industries, markets, segments and niches
• in which industry(ies)/market(s)/segment(s) is your company active?
• what are the implications of this for your innovation strategy, marketing, product
development,...
• three kinds of subdivisions: sectors, industries, markets
top level subdivision of economic activity
Primary Sector
• extracts or harvests products from the earth: production of raw material and basic
foods.
• Activities: agriculture, mining, forestry, farming, grazing, hunting and gathering,
fishing, and quarrying.
• + the packaging and processing of the raw material associated with this sector
Secondary Sector
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
√ Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, Bancontact of creditcard voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper juttake. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €8,49. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 60434 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen