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40% Individual written exam, based upon BS Coursebook Activities and Essays, twoexamination worksheets per student (use Turnitin)
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ESSAY 1 BLZ 540 37.2
Assess the advantages and potential risks to a multinational business of setting ‘the company’s
fundamental strategic direction centrally’ but implementing strategies locally.
Intro:
Johnson & Johnson is one of the largest pharmaceutical companies in the world and therefore has
several strategic directions. The multinational has one central, fundamental strategy that is supported
by the advice of the board of directors. As the company operates in many different countries, it also
has strategies that are implemented locally. In this essay I will outline the benefits and dangers of the
division between central and local strategies and also why it is so important in an enterprise to
frequently discuss strategic decisions.
In this essay I will outline the advantages and potential risks when a multinational business sets the
company’s fundamental strategic direction centrally, but implements the strategies locally.
Body:
First of all, the benefits that Johnson & Johnson experiences by also implementing local strategies are
discussed. The domestic environment is much simpler than transnational, multinational and other
international environments. Working in a domestic environment only requires following domestic
rules and requirements. Market analysis also has a more limited focus on fewer regions, as opposed to
predicting the needs and preferences of different cultures in different countries. As the company
operates in so many countries, it is difficult to implement a single central strategy that applies to each
facility.
On the other hand, the multinational also faces many challenges due to division between central and
local strategies. The management groups at each operating company are responsible for their own
strategic plans within the strategic outline set by the board. There is a chance that management will
make a certain choice that will only have a positive impact on that operating company, and not in the
general interest of Johnson & Johnson. In order to limit the dangers as much as possible, it is
important to hold frequent discussions and meetings. Once a strategy has been implemented, a
company should avoid creating tunnel vision once it has reached a particular degree of success.
Institutional failures, crime, political instability, and violence, as well as volatility in currency
exchange rates, are among dangers that an MNC expanding overseas faces.
Conclusion:
, In conclusion, there are both disadvantages and advantages for the multinational when setting the
company’s fundamental strategic direction centrally but implementing strategies locally. It brings a
great opportunity for the local company to adapt the overall strategy in such a way that it fits perfectly
within their establishment. The biggest drawback is that the local strategy is not in line with
international intentions.
ESSAY 2 CASE BLZ 542:
Do you think GSK’s strategies reflect the company’s mission statement?
Intro:
The mission statement of a corporation defines the company's culture, values, ethics, core goals, and
agenda. What the company does, how it does it, and why it does it are all revealed in the statement.
Prospective investors can also look at the mission statement to check if the company's beliefs match
their own. GlaxoSmithKline (GSK) is one of the world's major research-based pharmaceutical
companies, developing, manufacturing, and marketing a wide range of branded human health
products. The company's headquarters are in the United Kingdom, but it also has a presence in the
United States of America. It currently sells its products in over 160 countries, with the United States,
France, the United Kingdom, Germany, and Japan serving as its key markets. The corporation
employs about 1,03,000 people and operates two distinct business divisions. Pharmaceuticals and
consumer healthcare items are the two divisions. In this essay I will outline if the GSK’s strategies
reflect the company’s mission statement.
Body:
With scientific and technical know-how and talented people, GSK seeks to offer differentiated, high-
quality, and required healthcare products to as many people as possible, preventing and treating
disease and keeping people healthy. The vision statement of GSK consists of working to create a more
balanced business and product portfolio that can offer long-term sales growth. Pharmaceuticals,
Vaccines, and Consumer Healthcare are the three main business areas. The mission statement of the
company is to ‘improve the quality of human life by enabling people to do more, feel better and live
longer’. This mission statement is more directed toward the wellbeing of people. It does not consider
any aspect related to making profit.
In contrast, the proposed strategies by GSK have a more practical undertone to them. The three
outlined strategies considering, maximizing sales performance of existing key products, improving
R&D productivity and ensuring that patient have access to new medicines focus more on the objective
to make profit. This is a consequence of increasing competition in the industry they are in. The
company has to adjust their strategy towards a more profit centered focus to remain competitive. As a
result, the company’s strategy does not correspond to the mission statement anymore.
Conclusion:
As a conclusion, to make the mission statement a reality, your business needs a strategic plan that’s
focused on developing a path toward seeing that vision succeed in the marketplace. In this case study,
it is not the case. The mission statement and the strategy of the company are not in line due to external
factors that have to be taken into consideration, such as upcoming competition.
ESSAY 3 CASE BLZ 542:
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