What are the three most popular forms of video content? - Answer- - Comedy
- Music
- News
Annotation - Answer- A comment or instruction added as text on a Youtube video (phased out in 2017)
Three things captions do - Answer- - labels a scene
- identifies a location or person
- narrates di...
what are the three most popular forms of video content
Geschreven voor
MGT 6311
MGT 6311
Verkoper
Volgen
GEEKA
Ontvangen beoordelingen
Voorbeeld van de inhoud
MGT 6311: Digital Marketing - Final Exam
What are the three most popular forms of video content? - Answer- - Comedy
- Music
- News
Annotation - Answer- A comment or instruction added as text on a Youtube video (phased out in 2017)
Three things captions do - Answer- - labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions - Answer- open and closed
Embedding - Answer- Taking video from an online video provider and posting it elsewhere on the web
Google AdWords - Answer- Google's search advertising program, which allows advertisers to display their adverts on relevant search results and across Google's content network.
Metadata - Answer- Information that can be entered about a webpage and the elements
on it to provide context and relevance information to search engines
Video cards - Answer- Calls to action that pop up during a video and entice certain actions from viewers
Video search engine optimization (VSEO) - Answer- Optimizing videos for search engines
Video syndication - Answer- Process of distributing and getting search coverage for videos
True/False: Online videos are expensive and difficult to produce - Answer- False: can be filmed at lower cost and quality than TV video
Video marketing covers these two approaches: - Answer- - video content
- video ads
Video content - Answer- Videos made to entertain, inform, share updates, or otherwise enlighten/delight the viewer
Video ads - Answer- Ads that are filmed and formatted for online use Components of good video content - Answer- - addresses a current/trending topic
- enticing - remarkable
- unique
- shareable
- short
Steps of video production - Answer- - identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
True/False: The title of a video is very important - Answer- True - it's one of the first things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title - Answer- first three
True/False: Video descriptions should be brief and to the point - Answer- False - descriptions for videos should be long and informative, contains key words
True/False: You can use tags to input several keywords - Answer- True
True/False: It's important to engage users and respond to relevant comments - Answer- True
Three ways to promote your video content: - Answer- - owned media
- earned media
- paid media
YouTube analytics - Answer- provides data on YouTube brand channel organic and paid video performance
Four ways users find content and ivdeo online - Answer- - goes directly to search engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
What are two examples of earned video promotion? - Answer- - Search optimization
- Social sharing
Types of paid video ads - Answer- - overlay ads
- in-search ads
- discovery ads
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
√ Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, Bancontact of creditcard voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper GEEKA. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €9,82. Je zit daarna nergens aan vast.
