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Samenvatting Strategy Design 2.0

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Samenvatting + notities (combinatie van Engels en Nederlands)

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  • 27 december 2022
  • 78
  • 2022/2023
  • Samenvatting
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Strategy Design


Inhoudsopgave

Strategy Design ................................................................................................................................................... 1

1 Introduction ............................................................................................................................................... 3
1.1 Strategy ...................................................................................................................................................... 3

1.2 Strategic management ............................................................................................................................... 3
1.2.1 Integration ............................................................................................................................................. 3
1.2.2 Benefits .................................................................................................................................................. 3
1.2.3 Main questions ...................................................................................................................................... 4

2 Basic model of strategic management ........................................................................................................ 4
2.1 Model ......................................................................................................................................................... 4
2.1.1 Environmental scanning ........................................................................................................................ 4
2.1.2 Strategy formulation .............................................................................................................................. 5
2.1.3 Strategy implementation ..................................................................................................................... 10
2.1.4 Strategy evaluation .............................................................................................................................. 11

2.2 Summary .................................................................................................................................................. 18

3 Business modelling & the blue ocean strategy .......................................................................................... 19
3.1 Business modelling ................................................................................................................................... 19
3.1.1 The Osterwalder Basic Business Model ............................................................................................... 19

3.2 The blue ocean strategy ........................................................................................................................... 24
3.2.1 Blue ocean vs. Red ocean .................................................................................................................... 24
3.3 Summary .................................................................................................................................................. 33

4 Capitalism 2.0 ........................................................................................................................................... 34

4.1 Capitalism................................................................................................................................................. 34
4.1.1 Principle ............................................................................................................................................... 34
4.1.2 Change ................................................................................................................................................. 34
4.2 The end of the capitalist Era, and what comes next (article) ................................................................... 34
4.3 Consumers ................................................................................................................................................ 39
4.3.1 Customer relationship ......................................................................................................................... 39

4.4 Sustainability ............................................................................................................................................ 41
4.4.1 Introduction ......................................................................................................................................... 41
4.4.2 SDG’s (Sustainable Development Goals) ............................................................................................. 42
4.4.3 Flourishing business canvas ................................................................................................................. 42
4.5 Summary .................................................................................................................................................. 44

5 The day after tomorrow............................................................................................................................ 45
5.1 Introduction .............................................................................................................................................. 45

1

, 5.1.2 Survival................................................................................................................................................. 46
5.2 Radical technologies................................................................................................................................. 54
5.2.1 Industrial revolution ............................................................................................................................ 54
5.2.2 Crossover (belangrijk examen!) ........................................................................................................... 56
5.2.3 AI .......................................................................................................................................................... 59
5.2.4 IoT ........................................................................................................................................................ 60
5.2.5 Blockchains .......................................................................................................................................... 61
5.2.6 AR & VR ................................................................................................................................................ 62
5.2.7 Quantum Computing ........................................................................................................................... 63
5.2.8 3D printing ........................................................................................................................................... 63
5.2.9 Robotics ............................................................................................................................................... 63
5.2.10 Web 3.0 ........................................................................................................................................... 64
5.3 Summary .................................................................................................................................................. 64

6 Inspiration & Design thinking .................................................................................................................... 65
6.1 Inspiration ................................................................................................................................................ 65
6.1.1 Abundance ........................................................................................................................................... 65
6.1.2 Amygdala (examen!) ............................................................................................................................ 65
6.1.3 Singularity university ........................................................................................................................... 65
6.1.4 Church of WOW ................................................................................................................................... 66

6.2 Design thinking......................................................................................................................................... 66
6.2.1 Intro ..................................................................................................................................................... 66
6.2.2 The dimensions .................................................................................................................................... 66
6.3 Summary .................................................................................................................................................. 76




2

,1 Introduction

1.1 Strategy

A combination of the words:
• Stratos: “army”
• Agein: “to lead”
à het leiden van het leger, activiteiten

Greek language (6the century BC)

Strategy is a comprehensive action plan that identifies
• Long-term direction (lange termijn richting geven)
• Guides resource utilization (welke bronnen, welke hulpmiddelen moeten gebruikt worden)

To accomplish
• Organizational goals
• With sustainable competitive advantage
à sterk zijn in de markt van concurrenten is enorm belangrijk


1.2 Strategic management

Process of
• Formulating
• Implementing
• Evaluating

Cross functional decisions (strategies) to accomplish long-term goals and sustain competitive advantage

1.2.1 Integration

Strategic management achieves a firm’s success through integration




1.2.2 Benefits

• Clear sense of strategic vision of the firm (duidelijke, heldere visie)
• Sharper focus on what is strategically important (scherpe focus)
• Improved understanding of a rapidly changing environment
3

, 1.2.3 Main questions

Main questions to be asked:
• Where is the organization now?
• If no changes are made, where will the organization be in 1-2-5 years?
• If the answers are not acceptable, what specific actions should management undertake?
• What are risks and payoffs?



2 Basic model of strategic management

2.1 Model




2.1.1 Environmental scanning




= omgevingsscanning
Voorbeeld: “waarom kost een wit brood €3?”
Antwoord: de overheid bepaald de prijs (enkel van wit brood, niet van andere broodsoorten)
à culture: staan wij open voor innovatie of niet? In het ene bedrijf, ene cultuur wel maar de andere niet.

1. External
= opportunities & threats
• Analysis of trends: DESTEP+




4

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