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DPR1505 ASSIGNMENT 2 SEMESTER 1 2023
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AN IN DEPTH ANALYSIS OF THE ASSIGNMENT .THOROUGH RESEARCH CONDUCTED
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DPR1505Assignment 2
SEMESTER 1
2023
Q1
Introduction:
The Department of Sports, Arts and Culture (DAC) has tasked us with developing a public
relations program to promote culture in four provinces, namely Eastern Cape, Limpopo,
Kwazulu-Natal, and North-West. The aim of the program is to reclaim, restore, and preserve
various aspects of living heritage to address challenges faced by communities in these
provinces. We have been provided with a budget of R 20 000 000 to plan and execute the
program using the RAISE formula. In this assessment, we will discuss the steps involved in
developing the program, including research, adaptation, implementation of strategy, and
evaluation, and apply them to the DAC case study. By the end of this assessment, we hope to
have developed a comprehensive public relations program that promotes culture and
heritage in the selected provinces, and effectively engages with the target audience.
Q2
I will develop a public relations programme for the Department of Sports, Arts and Culture
(DAC) that focuses on promoting culture in four selected provinces, using the RAISE formula.
, The RAISE formula is a strategic framework used to plan, execute, and evaluate public
relations programmes. It consists of four key steps: research, adaptation, implementation of
strategy, and evaluation.
1. Research
The first step in the RAISE formula is research. It involves gathering information about the
target audience, the media landscape, and the cultural offerings that are available in the
selected provinces. The goal of research is to identify gaps, opportunities, and challenges
that can help inform the development of an effective public relations programme.
For the DAC case study, the research phase will involve conducting a needs assessment to
understand the cultural needs and interests of the target audience in the four selected
provinces. This could include conducting surveys, focus groups, and interviews to gather
data about the types of cultural experiences and events that are most valued by the local
communities
In this case, the research phase will involve the following:
Conducting a needs assessment to identify the cultural needs and interests of the
target audience in the four provinces.
Analyzing the media landscape in the four provinces to identify relevant media outlets
and platforms that can be leveraged to reach the target audience.
The research findings will be used to develop a comprehensive public relations
programme that is tailored to the needs and interests of the target audience in each
province.
Lastly, the research phase will involve assessing the cultural offerings in each province
to identify unique experiences that can be highlighted and promoted to the target
audience. This could include identifying popular cultural festivals, historical sites, and
museums.
2. Adaptation
The second step in the RAISE formula is adaptation. It involves adapting the research
findings to develop a clear and concise programme that addresses the needs and
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