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Summary - Managerial Economics Economic Tools For Today's Decision Makers (HBA44C)

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This is an executive overview of Prof. Berlinschi's Management Economics course from the first year. This paper has all the data from the presentations as well as my additional remarks.

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  • 24 mei 2023
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Managerial economics: Exam
Part 1: Introduction to economics

CHAPTER 1: WHAT IS ECONOMICS? / 10 PRINCIPLES OF ECONOMICS


1. The economy and economic systems
- Economy  oikonomos = one who manages a household
- Decisions = interaction with other people, governments and business organizations
o Interaction -> sort of exchange (f.e. money)
o Individuals; goods and services for final consumption
=> households
o Organizations buy these factors + produce goods and services
=>firms
o Level of economic activity = amount of interaction between households and firms
 More buying and selling -> higher the level of econ activity

 Economic activity= how much buying and selling goes on in the economy over a
period of time
 Economy= all the production and exchange activities that take place

1.1. The economic problem
- 3 questions
o What G & S should be produced?
o How should these be produced?
o Who should get the G & S that have been produced?
- Resources;
 land= all the natural resources of the earth
 labour= the human effort both mental and physical that goes in to production
 capital= the equipment and structures used to produce goods and services
1.2. Scarcity and choice
- People/ society: desires for G & S unlimited
- Resources are limited
 Scarcity
- Scarcity= the limited nature of society’s resources

- Economics= the study of how
societies manage scarce
resources
- Idea of scarcity: questioned
o People who want to work but who can’t find a job -> labour is not scarce, but
job vacancies are

,2. How people make decisions
2.1. People face trade-offs
- To get one thing we like, we have to give up another thing that we like = trade-off,
or “There is no such thing as a free lunch”
- Examples trade- offs
o Spend all of their time studying, benefits for degree or spend their time enjoying
leisure activities
o Equity and efficiency
 Efficiency; society gets the most it can from its scarce resources (size)
 Equity; the benefits of those resources are distributed fairly among the
members of society (how to divide)
 to increase equity, society may need to give up on efficiency to some
extent + vice-versa

2.2. Opportunity cost
- Face trade-offs & choices; comparing the costs and benefits of alternative courses
of action
- F.e.; going to university
o + intellectual enrichment non-economist
o – money you spend

o No uni -> still need a place to sleep economist
o Opportunity cost= the highest-valued alternative that must be given up to
obtain something
- Opportunity cost <-> direct monetary cost
 Value of choice > opp cost of the choice

2.3. Rational people think at the margin
 Rational behavior
- Consumers + producers behave rationally
o Consumers maximize their utility
o Producers maximize their profit
 RB -> efficient market outcomes
- Having a framework/ principle -> to base decision-making
- Thinking at the margin= one such framework that economists adopt in making
decisions
o Marginal changes= small incremental adjustments to a plan/ action
 Based around an assumption that economic agents are seeking to
maximize/ minimize outcomes when making decisions
individual, firm or organization that has an impact in some
way on an economy

, - Decision makers take an action if the marginal benefit of the action is equal to
marginal cost
o F.e.; study for another day for math
2.4. People respond to incentives
- Making decisions by comparing costs and benefits => behavior may change when
costs and/or benefits change
- F.e.; putting a price on plastic bags -> encourage to re-use bags
3. How people interact
3.1. Trade can make everyone better- off
- America + China <-> Europe =produce many of the same goods
- Thought; China increases its share of world trade at the expense of Europe => bad
news for people in Europe?
 NOT, no winner no loser
 Trade  sports competition
 Trade allows to specialize in activities they do best
 Trade with others = improve their standard of living on average
= enjoys a greater variety of goods and services

3.2. Markets can be a good way to organize economic activity
- 3 questions society has to answer (what, how, who?)
o Capitalist economic system; questions are addressed
= a system which relies on the private ownership of factors of production to
produce goods and services which are exchanged through a price mechanism
and where production is operated primarily for profit
o Capable of raising the standard of living of millions of people over last 200
years
Income that people earn so they buy G & S they need
- Karl Marx
o Analyzed the CES + developed theories
- Market economy= an economy that allocates resources through the
decentralized decisions of many firms and households
o Firms decide: whom to hire + what to produce
o Households decide; what to buy and whom to work for
- Industrial Revolution 1700 & 1800
o Development: planned economic systems= command economies`
central planners could guide economic activity and
answer the 3 questions

 Planned economic systems= economic activity organized by central planners who
decided on the answers to the fundamental economic questions
- Adam Smith - Invisible hand
o Households and firms interacting in markets act as if guided by invisible
hand
 Households + firms look at prices when deciding what to buy and
sell, they take into account the costs of their actions
 Prices guide decision makers to reach outcomes that tend to maximize the
welfare of society as a whole

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