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Samenvatting CSR - Dentchev

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Zeer uitgebreide samenvatting van CSR (N. Dentchev). PowerPoint aangevuld met lesnota's de papers.

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  • 20 mei 2017
  • 109
  • 2016/2017
  • Samenvatting
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Corporate social responsibility
Lecture 1: Definition and meaning
1. What is the purpose of business
• The social responsibility of business is to increase its profits
1.1. Purpose of the business:
• Economic theory point of view: profit maximisation argument
o Idea: is basically that business are looking at demand side and
consumers
o Framework of law / justice
• Various scandals that tried to maximised profit and went bankrupt
o Lernhault and Hauspie: show on books sales and profits  when you
don’t have good growth of consumers and income – they created fake
organisation and took those into account
• Assumption well performing in the frame those cases mean that the market
mechanism aren’t perfect
o Objective of organisation
o Government objectives / laws

1.2. The importance of dynamics:




TINEKE VAN SIGHEM – CSR 1

,• Thinking about ethics and don’t harm others
• Stock exchange:
o Need a prospectus
o Quote a % of the share variate from 1% to 100%
o Need to have some liquidity
▪ Best 40% on the stock exchange
▪ Reference shareholder between 15 to 20%
➢ Reference shareholder who leads the strategy
o Need to report on quarterly basis
▪ When companies want to use investments from individuals that
they should be protected
➢ As a company as sophisticated because they’re on the
stock exchange
➢ Whereas individuals small amounts so the companies
need to explain strategy, strength, weaknesses,
challenges, risk
➢ Important movements of the sector
o Basically looking what analyst are telling us and the
easing thinks like selling and profit
o Huge level of sentiment
▪ Reporting of companies: sentiment are taking over: companies
want to show that they are doing well
➢ Pressure on organisation: good type of communication
each 3 months
• Family business that aren’t stock exchange quoted
o See the name of the family
o Strategic view: don’t have the obligation to report each 3 months
▪ Don’t see the timeline
▪ Example of Belgian entrepreneurs: like to think the impact in 5 or
10 years: what will it do to the next generation of the business
 Are different dynamics: stock short term
• Depends on the dynamics and the values they have
• If you have short term view versus the long term
o Long term is more likely healthy




TINEKE VAN SIGHEM – CSR 2

,1.2.1. Multinationals versus SME
• Does an organisation needs sufficient resources (profitable) to be
responsible?
o Don’t make profit so put toxic cheap products in the food, treat working
people like slaves
• It leads to perverse type of thinking
o As an organisation you chose to do responsible you have to do it all the
time
• Point: it’s a choice; are organisations that aren’t ethical
o If you want to be responsible then you have to act all the time
responsible (even if the organisation can’t make profits)
• Small and big organisations differences on the impact, number of resources
• Reporting and explaining
o In small organisations more pressure
▪ More involved in the environment they operate
o Big organisations isn’t that easy
• Consistency is something very important

1.2.2. Contested versus social enterprises
• Contested: like bear (ABInbev, McDonalds, Coke)
o Impact on health, important measure of resources like develop systems
to reduce trash
▪ Business is questionable but they take important measurements
• Responsibility of the organisation and consumers
• Balance strategy and try to improve
• Privat versus public organisations
• Public are in definition responsible
o Won’t earn that much
• Public is created for society
o Privat: doesn’t mean you don’t consider society
 Various dynamics around

2. The theory on CSR
• Social issues  problems
• Stakeholders’ interest
o Concept is overwhelming taking in account various stakeholders and
nature  now we are against child labour, but wasn’t the case 100
years ago
▪ Not all around the world against child labour: because
sometimes no school means no food for the family and results in
problems




TINEKE VAN SIGHEM – CSR 3

, o We all understand what responsibility is, but it depends where we are
and the meaning is detached to.
▪ The priority and focus is on different things.
➢ If there are certain issue then people will priorities.
 So the context is very important, what is the level of economic
development, are there other parties doing, are they thinking in terms of
CSR.
o Becomes more complex, for multinational is difficult because there
activities in different parties of the world with different interest of
stakeholders.
• Carroll (1979)
o Economic
o Legal
o Ethical
o Discretionary
• Critical to
o Neoclassical economic approach of profit maximisation
o Public policy executed by government only
▪ Advocate social good
▪ Prevent from social harm
• “The term CSR is a brilliant one; it means something, but not always the
same thing, to everybody. … Even the antonyms, socially "irresponsible" and
"non-responsible," are subject to multiple interpretations.”
• Problems with definitions of CSR
o What everyone thinks: don’t harm, think about the social goal
o BUT:
▪ To many definition and they mean the same thing
➢ Important to look at the long term contribution and quality
o Thanks to definitions people understand different things

3. Dimensions of CSR definitions (Dahlsrud)
• Some confusion about how CSR is defined
o In this paper developed five dimensions
• Often biased toward specific interest and thus prevent the development and
implementation of the concept
o The claimed biases aren’t supported by empirical evidence
 The definitional confusion surrounding CSR might potentially be a
significant problem
o If competing definitions have diverging biases people will talk about
CSR in a different way and thus prevent productive engagements




TINEKE VAN SIGHEM – CSR 4

, • What are different dimensions used in CSR
o Environmental
o Social
o Economic
o Stakeholder
o Voluntariness dimension
▪ Tricky situation, EU-union, business organisations like to have
the list very explicit but in reality is something different
➢ Most important actions for CSR is coming from federal
government
➢ Europe doing well except here
▪ Government provide image where business have to be going,
stimulated innovation and creativity
• When you look at different dimensions
o Europe regulated on environmental impact
 Look at various definitions to understand what CSR is
o Stress upon the fact that CSR also an investment: in people, intention,
time  are very much involved. In strategic part: sometimes positive
impact on the company sometimes not but you will always invest

4. What is CSR?
• A concept whereby companies integrate European social and environmental
concerns their business operations and in their interaction with their
stakeholders on a voluntary basis” (European Commission, 2001)
• “The responsibility of enterprises for their impacts on society” (European
Commission, 2011)


TINEKE VAN SIGHEM – CSR 5

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