Digital Marketing 2023/24- Google Certification Exam

What is the first step in creating an online business strategy? A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market D. Aligning goals to the strategy - ANSWER-A. Identifying business goals What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy B. To help a business understand the customer journey online C. To help a business reach a global audience D. To give insight into specific customer groups - ANSWER-B. To help a business understand the customer journey online Once you've worked out your Unique Selling Proposition (USP), how would you use it in a long-term online strategy? A. Incorporate it within marketing materials across all channels to help raise customer awareness B. Create an email campaign letting your customers know why you are unique C. Film a video explaining your unique selling point and send it to employees D. Create a press release and distribute it through your channels - ANSWER-A. Incorporate it within marketing materials across all channels to help raise customer awareness Why is optimizing customer touchpoints online beneficial for businesses? A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility B. It gives businesses the opportunity to save money on online advertising C. It provides customers with value every time they come into contact with a brand, helping build trust D. It gives businesses an opportunity to collect more data from potential customers - ANSWER-C. It provides customers with value every time they come into contact with a brand, helping build trust What type of information can KPIs provide? A. Audience segmentation B. Long-term projections C. Financial viability D. Board decisions - ANSWER-B. Long-term projections What should be the first step of a structured SEO plan? A. Identifying your ad budget B. Buying an analytics software C. Setting up your presence on social media sites D. Keyword research - ANSWER-D. Keyword research Which of the following would be an ideal goal for an SEO plan? A. Increasing social media likes and followers B. Increasing how many relevant people visit your website C. Showing your website to as many people as possible D. Being in first place in SERP for any keyword - ANSWER-B. Increasing how many relevant people visit your website Fill in the blank: Short strings of specific keywords with low search volume are called ______. A. Long-hair keywords B. Long-tail keywords C. High-relevance keywords D. Top-tail keywords - ANSWER-B. Long-tail keywords Which of the following factors should you consider when optimizing your website for search engines? A. Color scheme B. Recycled content C. Inspiring business name D. Site popularity - ANSWER-D. Site popularity When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? A. Social media following B. Bid value C. Domain authority D. Average number of visitors to the company's website - ANSWER-B. Bid value Which of the following is a good way to get other websites to link to your site? A. Keep linking to them until they link to you B. Send them emails until they link to you