Samenvatting
Inleiding Event Management samenvatting EPM
Het vak Inleiding Event Management wordt gegeven door Ilse Wachtelaer en Asger De Loof in het 1e semester van het 1e academiejaar in de opleiding Event- En Projectmanagement.
[Meer zien]Voorbeeld 4 van de 84 pagina's
Voorbeeld 4 van de 84 pagina's
In winkelwagen
Voorbeeld van de inhoud
ORM_01_EPMINLEIDING EVENT MANAGEMENT.
ALGEMEEN ................................................................................................................................... 7
Een event is…....................................................................................................................................... 7
Voor- en nadelen. ................................................................................................................................ 7
Competenties eventmanager. ............................................................................................................. 7
Event categorieën................................................................................................................................ 8
Public events .................................................................................................................................... 8
Corporate events (focus) ................................................................................................................. 8
Private events .................................................................................................................................. 8
Eventdoelstellingen. ............................................................................................................................ 8
Belangrijk. ........................................................................................................................................ 8
Goede doelstellingen zijn SMART geformuleerd: ............................................................................ 9
EVENT FLOW / STAPPENPLAN ..................................................................................................... 10
STAP 1: doelstelling. .......................................................................................................................... 10
STAP 2: briefing. ................................................................................................................................ 10
Onderdelen. ................................................................................................................................... 11
2 Soorten briefing. ......................................................................................................................... 11
STAP 3: brainstorm. ........................................................................................................................... 11
Opbouw: ........................................................................................................................................ 11
Aanpak........................................................................................................................................... 11
STAP 4: concept. ................................................................................................................................ 12
STAP 5: voorstel................................................................................................................................. 12
STAP 6: budget. ................................................................................................................................. 12
STAP 7: presentatie – pitch. .............................................................................................................. 13
STAP 8: opvolging na presentatie. ..................................................................................................... 13
STAP 9: bevestiging. .......................................................................................................................... 13
STAP 10: voorbereiding. .................................................................................................................... 13
STAP 11: communicatie. .................................................................................................................... 14
STAP 12: retroplanning, draaiboek, budget & scenario. ................................................................... 14
Retroplanning. ............................................................................................................................... 14
Scenario. ........................................................................................................................................ 14
Draaiboek. ..................................................................................................................................... 15
STAP 13: opbouw. ............................................................................................................................. 15
STAP 14: coördinatie op event. ......................................................................................................... 16
STAP 15: afbouw................................................................................................................................ 16
MVB Inleiding Event Management 1
, ORM_01_EPM
STAP 16: debriefing. .......................................................................................................................... 16
STAP 17: facturatie. ........................................................................................................................... 16
STAP 18: follow-up na event. ............................................................................................................ 16
STRATEGIE EN TERMINOLOGIE. ................................................................................................... 17
Strategische doelstellingen. .............................................................................................................. 17
AMORE-criteria. ............................................................................................................................. 17
Operationele doelstellingen. ............................................................................................................. 17
Kritische Succesfactoren en Key Performance Indicators. ................................................................ 18
Risico’s. .............................................................................................................................................. 19
De ROI methodologie, om het succes van meetings & events te meten. ......................................... 19
De ROI piramide............................................................................................................................. 20
Waarde creëren. ............................................................................................................................ 20
Hoe meten? ................................................................................................................................... 21
Doelgroep. ......................................................................................................................................... 22
Tips. ............................................................................................................................................... 23
Het belang van research. ............................................................................................................... 23
Stap uit je comfortzone. ................................................................................................................ 23
Onderschat de invloed van culturele tradities en gebruiken niet. ................................................. 24
B2B, B2C, B2P, B2H...? ................................................................................................................... 24
Customer Journey. ............................................................................................................................ 24
band perception............................................................................................................................. 25
Visitor journey. .............................................................................................................................. 25
SWOT-analyse.................................................................................................................................... 25
Sterktes (strengths) ....................................................................................................................... 26
Zwaktes (weaknesses) ................................................................................................................... 26
Kansen (opportunities) .................................................................................................................. 26
Bedreigingen (threats) ................................................................................................................... 26
Concurrentieanalyse. ........................................................................................................................ 26
Stap 1 : identificatie van directe en indirecte concurrenten .......................................................... 26
Stap 2: Definieer criteria van concurrentieanalyse voor marktonderzoek .................................... 26
Stap 3: Informatie over uw concurrenten zoeken en vinden ......................................................... 27
Stap 4: benchmarking (vergelijking met de concurrentie) ............................................................ 27
The sweet spot. ................................................................................................................................. 27
MVB Inleiding Event Management 2
, ORM_01_EPM
PROGRAMMA & CONCEPT. ......................................................................................................... 28
Belangrijke opmerkingen. ................................................................................................................. 28
Beleving. ............................................................................................................................................ 28
Basisvoorwaarden beleving. .......................................................................................................... 28
Thema. ............................................................................................................................................... 29
Hero’s journey. .................................................................................................................................. 29
Gamification. ..................................................................................................................................... 29
Hybride events. ................................................................................................................................. 30
Format Hybride events. ................................................................................................................. 30
Verloop. ............................................................................................................................................. 30
DATUM. ..................................................................................................................................... 31
Ongunstige periodes. ........................................................................................................................ 31
Welke dagen? ................................................................................................................................ 31
Voorbeelden programma sites. ......................................................................................................... 32
DUUR. ........................................................................................................................................ 32
TIJDSTIP. .................................................................................................................................... 32
ENTERTAINMENT. ...................................................................................................................... 33
Meest voorkomende functies entertainment. .................................................................................. 33
Checklist entertainment. ................................................................................................................... 34
Sprekers. ............................................................................................................................................ 34
Presentatievormen. ........................................................................................................................... 34
Presentatietips. .............................................................................................................................. 35
Wie is Casey Neistat? ........................................................................................................................ 35
CATERING. ................................................................................................................................. 36
Soorten catering. ............................................................................................................................... 36
Cateraars. ...................................................................................................................................... 37
Culinaire invulling. ............................................................................................................................. 37
Aantallen en gemiddelden. ............................................................................................................... 37
Personeel. .......................................................................................................................................... 38
Allergieën, religie en voeding. ........................................................................................................... 38
LOCATIE. .................................................................................................................................... 39
Eventlocaties. .................................................................................................................................... 39
Zaalopstellingen. ........................................................................................................................... 39
Outdoor locaties. ........................................................................................................................... 41
Event in het buitenland.................................................................................................................. 41
Toegankelijkheid. .............................................................................................................................. 41
MVB Inleiding Event Management 3
, ORM_01_EPM
TENTEN. ..................................................................................................................................... 42
Soorten tenten. ................................................................................................................................. 42
DECORATIE................................................................................................................................. 46
Meubilair. ...................................................................................................................................... 46
Andere. .......................................................................................................................................... 46
EVENTTECHNIEK. ........................................................................................................................ 47
Licht & Geluid. ................................................................................................................................... 47
Termen. ............................................................................................................................................. 47
Crew. .............................................................................................................................................. 47
Opbouw. ........................................................................................................................................ 48
Kabels. ........................................................................................................................................... 49
Site Materialen. ............................................................................................................................. 51
EVENT COMMUNICATIE. ............................................................................................................. 54
Basis content. .................................................................................................................................... 54
Communicatieplan. ........................................................................................................................... 54
Publiek event. ................................................................................................................................ 54
Corporate event. ............................................................................................................................ 55
Dragers .......................................................................................................................................... 55
Basisregels communicatieplan. ..................................................................................................... 55
Content planning. .............................................................................................................................. 56
Customer Journey. ......................................................................................................................... 56
Doelgroep. ......................................................................................................................................... 57
No show. ........................................................................................................................................ 57
Digital marketing. .............................................................................................................................. 57
10 Event marketing guidelines. ..................................................................................................... 57
PROJECTMANAGEMENT. ............................................................................................................ 59
De klassieke projectaanpak. .............................................................................................................. 59
PROMOTIE. ................................................................................................................................ 60
Uitnodiging. ....................................................................................................................................... 60
Checklist uitnodigingstraject. ........................................................................................................ 60
Onmisbare informatie. .................................................................................................................. 61
Graag een seintje........................................................................................................................... 61
Dresscode. ..................................................................................................................................... 62
PRODUCTIE. ............................................................................................................................... 63
Goed uitgerust productiekantoor. .................................................................................................... 63
Keep calm. ......................................................................................................................................... 64
MVB Inleiding Event Management 4
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
√ Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, Bancontact of creditcard voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper merel-vdb. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €5,49. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 73918 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen