Samenvatting
Summary sv creating value using social media
Samenvatting van het keuzevak 'waarde creëren via sociale media'.
[Meer zien]Voorbeeld 4 van de 86 pagina's
Voorbeeld 4 van de 86 pagina's
In winkelwagenGekoppeld boek
Titel boek:
Auteur(s):
- Uitgave:
- ISBN:
- Druk:
Verkoper
Volgen
Voorbeeld van de inhoud
CREATING VALUE USING SOCIAL MEDIA1 INTRODUCTION
1 INTRODUCTION TO THE INTERNET
What happens on the internet?
1. Sm is part of the internet evolution!!
First internet generation (1990) looking for info
Now share info & opinions + to collaborate/participate in online content
Given its high impact on our daily lives & on today’s economy revolution instead of
evolution (evolutie verwijst naar een geleidelijke ontwikkeling over een periode, terwijl
revolutie een radicale verandering is)
2. Internet impacts on both online & offline relationships
More people meet online dating sites are flourishing
In certain countries: content of sm tools get censored what if everybody can see pictures
of your holiday/party? Can cause blunders if access rights are not strictly defined!!
3. Sm has a business impact
Career: what if an employer can see personal pictures?
Organizations seem forced to adopt sm & adapt people have more trust in
recommendations than in advertising
Word of mouth (=WoM) world of mouth
- Word of mouth = people talking to each other & influencing each other
RELEVANT bcs people believe friends & family faster than the organization
- Changing word to world: emphasizing that internet allows us to potentially reach
out to almost everyone around the globe
FOMO = fear of missing out you get this when you become addicted to the internet & you
look at your phone every spare second so you wouldn't miss anything
Response: potential solutions such as the hype of digital detoxing = not using any digital
device for a while
Could you live without the internet?
In 2012, a journalist went offline for a year didn’t feel better as he couldn’t keep in touch
with family & friends you need to find the right balance between a digital & a real
identity, since the internet will never replace personal relationships
,Geeks = men & women who are extremely interested in IT will be the first to know
whenever a new smartphone is released & are highly active on sm
- Geeks aren’t limited to technical profiles involve everyone who agrees IT & sm
are exciting with a lot of opportunities
- Neg connotation freak, fool or nerd
- Pos connotation eccentric or nonmainstream people
1. Peculiar person: intellectual, unfashionable, boring or socially awkward
2. An expert or enthusiast obsessed with a hobby or intellectual pursuit
3. A member of some fandom
- Early adopters rogers
2 INTRODUCTION TO SOCIAL MEDIA
Social action refers to sharing an opinion
Business action refers to a desired action that an organization wants website visitors to
do bcs it involves a business return
,Advantages & disadvantages of sm:
Advantages Disadvantages
SPEED: sm can be used to react to or share LEARNING CURVE FOR MORE ADVANCED
content faster than traditional media + less USE: many organizations learn how to
limited by geographical distances properly take advantage of full potential of
sm in order to create business value
SCALABILITY: organizations can potentially TRANSPARENCY: traceable as sm are
reach out to more people with a lower accessible to the crowd, people may risk
budget SME’s revealing too much taking responsibility
for consequences
ANALYTICS: analysing & monitoring sm is UNDELETABLE: even when posts or pictures
less expensive than collecting costumer aren’t visibly anymore, sm tools might have
data big data can be analysed for BI & IT stored a copy elsewhere
support tools
INTERACTIVITY: between multiple parties PRIVACY: as people tend to release much
instead of two-way communication info, real risks are created in the domain of
IT security
To predict the future of sm:
This assumes that every technology
follows a similar evolution over
time!!!
- SM already passed their
highest point of visibility as
well as their lowest point
- 2020: more advanced &
more mature sm usage will
bring social technologies
toward a steadier plateau
of productivity
Productivity level of sm will remain high curiosity & exhibitionism:
1. Curiosity: many people want to see what others have or do
2. Exhibitionism: many people also want to show what they have or do
Nevertheless will some sm tools disappear & be replaced by more advanced tools
growing criticism of Facebook while observing a rise in popularity of Instagram & TikTok
, 3 SOCIAL MEDIA AS A MULTIDISCIPLINARY APPROACH
In many organisations, the marketing & communications department (=MarCom) and/or the
IT department are responsible for managing & implementing sm initiatives supporting
departments
Now: organisations are adopting a sm department of cross-functional team
multidisciplinary approach = one manager per department is responsible for sm to create
business value across departments as a result there is a productivity raise of knowledge
workers change in business processes & organisational structure
Sm technologies are becoming integrated into organizations’ day-to-day work next
generation of more advanced tools focus on enhancing collaboration (working more project
based instead of being limited to teams/functions)
4 LEARNING OBJECTIVES OF THIS BOOK
How can organizations create business value by using sm?
- Proper use: taking into account the dos & don’ts
- Knowledge: understanding theories & applications of sm + understanding which sm
tools are appropriate for which situations
- Strategic insights: collecting & analysing info on the sm use of a specific
organization
- Critical reasoning: sharping critical reflection & reasoning skills by evaluating how
value can be created from sm + formulating suggestions for improvement
- Lifelong learning
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
√ Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, Bancontact of creditcard voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper lunadejonghe. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €5,99. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 77858 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen