Samenvatting
Business Marketing Samenvatting Arteveldehogeschool - Lacour Isabelle
- Instelling
- Arteveldehogeschool (Artevelde)
Samenvatting van alle 10 de hoofdstukken van business marketing. 1. Introduction in the field of B2B Marketing 2. Difference between B2B and B2C Marketing 3. Characteristics of B2B Marketing 4. Strategic value of Procurement 5. Tactical Procurement process 6. Operational purchase ...
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