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WGU C773 Task 1 User Interface Design Paradigm Pet Professionals
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WGU C773 Task 1 User Interface Design Paradigm Pet Professionals
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WGU C773 Task 1 User Interface DesignParadigm Pet Professionals 2024-2025
, lOMoAR cPSD| 10754654
TNM1: PROJECT PROPOSAL WITH STRATEGIES
WGU C773
A. Assessing Current Functionality & MicroInteraction
A1. Describe how the current website content fails to meet audience and stakeholder needs.
Audience Needs:
The current website fails to meet the stakeholders' needs in many ways. The home page does not
state a clear overview in the nice layout that visitors are looking for. The layout needs to be
updated so that all the links and information are clearly stated and available. The current website
also fails to meet the needs specifically of cat and dog owners. For cat owners, the cat page should
list the information on feeding needs based on the specification of type, age, diet, and other
preferences. The current cat page fails to list those specifications out and only categorizes them by
age. As for dog owners, the current website does not have any information on the activity needs of
puppies throughout their lifetime therefore fails to meet the needs of the audience. They also have
no recommendations for pet toys that encourage physical activity.
Stakeholders' Needs:
The current website fails to meet the stakeholders' needs for a clear understanding of what they
do and what their mission is. The stakeholders need consistent implementation of their branding.
Based on the current website, their branding is featured one time only and is not implemented on
any page, only their website header. In addition to the failure of branding, their values are not
clearly stated, and fail to convey their mission to the audience. The stakeholders emphasized that
they are looking to encourage users to contact them for consultations, and the current website has
no contact information at all or mention of how they could contact them. I also noticed that the
website fails to mention the words “new pet consultation” or “new pet care consultation” and that
fails to meet their goal to be on the first page of search engines.
A2. Describe how the current website functionality fails to meet audience and stakeholder
needs.
Audience Needs:
Although the current website meets the audience's needs for having links to the other pages, the
way it is laid out is not optimal. I would also add an option of what view they would like, either
phone or desktop, and make sure the website has a responsive design. The biggest failure of this
website is the search bar which is not working. The audience is expecting easy accessibility to the
information they need, so the search bar function is currently failing to
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