Both Unit 8.1 & 8.2 Distinction Grade
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, Assessment Feedback Sheet
Overall Assessment
Grade Achieved
Learner Name
Assessor Name
Qualification Title BTEC Level 3 National Extended Diploma in Computing
Unit/Module No./Title Unit 08 – Business Applications of Social Media
Assignment No./Title 08.2 - Develop and Implement social media.
Learning Aim(s) B: Develop a plan to use social media in a business to meet requirements
C: Implement the use of social media in a business.
Issue Date 07/09/2020 Planned Submission Date Actual Submission Date 10/09/2020
First/Second Submission
Criteria Criteria Assessor’s Feedback Your feedback should include:
Achieved What the learner has done well. (Knowledge, skills, etc.)
What the learner has not achieved and what was missing.
Information or guidance available to the learner they could have drawn on (e.g. class
notes; handouts; resources in assignment brief etc.)
P3
Produce a plan to use social media ☐
in a business to meet its business
requirements.
P4 ☐
Review the plan with others in
order to identify and inform
improvements.
P5
Produce business-related content
using appropriate features of ☐
social media which meet the
requirements of the plan.
P6
Review data obtained on social
media usage and interaction. ☐
M2
Justify planning decisions made, ☐
showing how the plan will fulfil its
purpose and business requirements.
M3
Optimise the content, format and ☐
features of social media which meet
the requirements of the plan.
D2
Evaluate the plan and use of social ☐
media in a business against business
requirements.
D3
Demonstrate individual ☐
responsibility, creativity, and
effective self-management in the
planning and use of social media in
a business context..
, BTEC Rules
All resubmissions must be authorised by the Lead Internal Verifier. Only one resubmission is possible per assignment, providing:
The learner has met initial deadlines set in the assignment, or has met an agreed deadline extension.
The tutor considers that the learner will be able to provide improved evidence without further guidance.
Evidence submitted for assessment has been authenticated and accompanied by a signed and dated declaration of authenticity by the learner.
Any resubmission evidence must be submitted within 10 working days of receipt of results of assessment (BTEC only)
Wider Skills (Linked to Positive Futures) Comment on the quality of the learner work, the learner’s process and practice during assessment, research
skills, presentation, general behaviour and conduct, meeting deadlines, etc.
I certify that, to the best of my knowledge, the evidence submitted for this assignment/assessment is the learner’s own. I
Assessor Declaration understand that false declaration is a form of malpractice.
Assessor Signature: Date:
I certify that the evidence submitted for this assignment/assessment is my own. I have clearly referenced any sources
Learner Declaration used in the work. I understand that false declaration is a form of malpractice.
Learner Signature: Date:
Learner Actions
Actions linked to the
Learner’s Targets/Actions
following Positive
What needs to be developed to improve future work?
Futures outcomes
The client that has approached me is the owner of a small e-commerce business based in Manchester, and their business is
about fashion and clothing, mostly targeted towards younger male audience residing in the U.K. The owner has reached out
to me as his e-commerce business was starting to do better and he feels like hiring a social media manager/assistant would
free him of more time and perhaps would help his store gain more traction as they may be more skilled and have the know-
how of how to use trends and techniques to increase content reach.
List of requirements
The client wants the following list of requirements to be met from the social media campaign as of now: -
- For users to be attracted to the products from the pages and gain direct sales from it.
- To gain a significant following by driving traffic to the page.
- To create a reputation / name of the brand in the fashion community.
- Response time should be fast if the customer DMs or comments a question on the post.
- Watermark so that the product idea is not stolen easily.
Important dates
Within this plan, there’s obviously going to be some dates which will be crucial to the campaign, and here are some of the
most important dates which show the schedule for design of the content and then maintaining the page: -
1st of April: Meeting with the client, and outlining requirements, expectations, etc.
2nd of April: Creating account
3rd of April: Creating Logo & Banner
5th of April: Creating first three posts
6th of April: Editing the posts.
7th of April: Posting the posts.
14th of April: Evaluating the first three posts with the client.
14th of April: Creating a calendar based on the first three posts.
18th of April: Continuing with the calendar (creating, editing and posting content).
21st of April: Evaluate and Improvise.
Repeat...
Target audience
The business owner has informed me that the store is mostly focused towards younger men. Additionally, the target
demographic is not limited to a certain ethnicity or race but anyone, however more sales are expected from younger males
than other age groups as the products are made for them.
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