This essay is a distinction-level work for Unit 15 : Investigating Retail Business- Assignment 1. You can efficiently work on your assignment by following my layout. in order to achieve the best grade (Distinction). All of the following criteria is met in this document D1 Evaluate how trends and ch...
Unit 15 : Investigating Retail Business
A Nation Of Retailers
Contents
Pages Topic covers
2 - 10 Explore the retail provision in your local area including the current nature
and structure.P1
11 - 13 Investigate the range of job roles, entry points and progression
opportunities available locally in contrasting retail businesses. P2
16 - 18 Explain how the retail environment and social trends are affecting a local
retail business. P3
13 - 16 Analyse how local retail businesses are structured, satisfying differing
customer needs. M1
18 -22 Assess how a retail business ability to respond to change improves its
competitiveness. M2
22 - 25 Evaluate how trends and changes in the UK consumer market have impacted
on two contrasting national retailers. D1
1
,Task 1: P1 - Explore the retail provision in your local area including the current nature and structure.
Describe the different retail format found in the industry:
Format Description Examples
A business who specialises in one product or service. These Apple who specialises in premium
retailers are mostly popular for their capability and tech product such as iPhone.
Specialist availability to specialise in one product or service.
Niche business format refer as a small part of a large Cex gaming retail. There main target
Niche market specialises its own specific product or needs. markets are people that are
interested in gaming.
This format is considered when a retail has more than 10
Multiple retails whether its locally, nationally, or internationally. Scewfix
This is a retail format where there are varieties of products H&M, who has different
Department in different departments such as Male section and Female departments for child clothing, male
section. Has a large instore capability to display wider and female clothing.
product range.
This format refers to a large retail who offers self-service
shopping for grocery, frozen food, household, clothing, open Aldi supermarket
Supermarket 7 days a week, providing customer service, massive or
medium sales area 3000 to 25000 Sq ft.
Hypermarket This sort of retail format is combined of department store
2
, and grocery supermarket which has wider product range or Costco
service.
This format retailing consists of small number of goods,
Convenience served locally has a longer opening hours and possibly open 7 Shop Easy (Rochdale)
days a week. This retailers sort to have higher price because
of the convenience of its stakeholders and local.
The structure of retailing in Manchester
Identify and explain the main retail areas in Manchester
Retail Description / Types of Outlets / Reason why people visit
Area
It’s a large shopping centre in Manchester city centre with over 200 stores. Fashion brands, fast food,
Arndale supermarket (Aldi), gambling, beauty and pharmaceutical, breakfast and coffee, technology, and some gaming
outlet. The reasons why its stakeholders visit this place are, having wider options and quality product services
in one place, easy transport link and it’s a closer to other big outlets and food chains.
This is a retail street which possibly has the same stakeholders as Manchester Arndale shopping centre as its
closer to each other. Types of outlets are fashion clothing such as Primark, H&M, breakfast such as Costa
Market coffee. Reason for visit this street wider range of product and services, easily accessible for the people who
Street works in that surrounding areas, few minutes’ walk from other retail outlets and easy to explore large options
available, lastly affordable goods and services.
Northern It’s a big neighbourhood in Manchester and home to high end restaurants and Hotels. There are some beaty
Quarter retails, charity shops, optician retails. Commonly people who are traveling from other cities or tourist visits
this place, staying over night in a hotel for business purposes or sports persons individuals.
3
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