What message should be delivered to a target audience, the desired effect, and how to deliver it are part of a(n) correct answers marketing communications strategy
A(n) _____ _________ is a segment of a larger market on which a firm focuses its marketing strategies and tactics. correct answers t...
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What message should be delivered to a target audience, the desired effect, and how to deliver it
are part of a(n) correct answers marketing communications strategy
A(n) _____ _________ is a segment of a larger market on which a firm focuses its marketing
strategies and tactics. correct answers target market
An element in a marketing strategy that involves making a product available in places where its
target customers can purchase it is known as correct answers distribution
Price----->
Consumer cost-----> correct answers Price: The amount of money that must be paid to obtain the
right to use a product
The amount of money that must be paid to obtain the right to use a product
Consumer cost: What is surrendered in order to receive the benefits of owning/using a product
What is surrendered in order to receive the benefits of owning/using a product
A ______ is how a company can provide superior customer value to its target market that
involves the formulation of a marketing mix.
Multiple choice question. correct answers marketing strategy
A firm that offers auxiliary or peripheral activities that enhance the primary product is offering
a_________ correct answers service
It is necessary to describe groups of customers with similar need sets in terms of demographics,
lifestyle, and media usage during the process of market segmentation because correct answers
the methods used to reach each group differs.
Any and all signals that a company provides about itself and its products through advertising,
packaging, or public relations are referred to as
Multiple choice question. correct answers marketing communications
Product distribution is essential to the success of a marketing strategy because correct answers
customers rarely go to great lengths to secure a particular brand and expect cross-channel
options.
The most fundamental outcome of a company's marketing strategy is correct answers its product
position
The sum of money a person must pay to acquire the right to use a product is known as the
product's
Multiple choice question. correct answers price
For an individual, the most obvious outcome of the consumption process is correct answers
achieving some level of satisfaction of the need that initiated the process
,Peyton recently moved into a new apartment. She visited a furniture store and bought kitchen
cabinets, tables and chairs, a sofa, and a refrigerator. The store offered to deliver the furniture to
her apartment for free. The free delivery in this case is an example of a(n) correct answers
auxiliary service
In the process of market segmentation, which of the following is the step that comes after
identifying customers with similar need sets that are related to a product? correct answers
describing customers with similar needs in terms of their demographics
An effective communications strategy answers which three of the following questions? correct
answers What message should we use to reach the target audience?
What media should we use to reach our target audience?
With whom, exactly, do we want to communicate?
The economic health of many countries is highly influenced by correct answers consumption
decisions made in large, wealthy societies
An image of a product or brand in a consumer's mind in comparison to its competitors is known
as correct answers product position
True or false: Purchases can increase a consumer's need rather than reduce it when he or she has
a negative level of satisfaction correct answers true
The consumer decision process, along with the experiences and acquisitions associated with it,
affects the internal and external characteristics of consumers. What aspect of the consumer is
most influenced by this? correct answers Self-concept and lifestyle
Self-concept----->
Lifestyle
matches--------> correct answers The totality of a person's thoughts and feelings about him- or
herself
The manifestation of the total image a person has of him- or herself
Which of the following is true about the meaning of consumption? correct answers Consumption
frequently has deep meaning for the consumer
Which of the following is a major determinant of the state of a country's economy? correct
answers the cumulative impact of its citizens' consumption decisions
According to the conceptual model of consumer behavior, what is the process by which an
individual meets needs and desires that shape and are shaped by self-concept and lifestyle?
Multiple choice question. correct answers the consumer decision process
Lifestyle is the manifestation of a person's correct answers self-concept.
, Which of the following are true of consumer decisions? correct answers They can be a result of
powerful and nuanced motivations.
They are the result of a complex set of forces.
What are the three broad forms of cultural values? correct answers Self-oriented values
Other-oriented values
Environment-oriented values
_____ is an environment-oriented cultural value that describes the extent to which a culture
emphasizes personal and public hygiene. correct answers Cleanliness
Kendrik is in the market for a new car. While many of his friends will only consider cars made in
Japan, Kendrik doesn't base his decision on the global brand name but prefers to evaluate all of
his choices just as he would with any American-made car. Which type of world citizen does
Kendrik represent? correct answers Global agnostics
The complex whole that includes knowledge, belief, art, law, morals, customs, and any other
capabilities and habits acquired by humans as members of society is known as ________. correct
answers culture
A society that gives incentives and prestige to groups is most likely to value the other-oriented
cultural value of correct answers collectivism
Which statement about status-oriented societies is accurate? correct answers They are more
likely to prefer prestigious brand names.
What are four variables that influence nonverbal communications? correct answers relationships
symbols
time
etiquette
What are the two types of time perspectives across cultures? correct answers polychronic
monochronic
______ are the arbitrarily assigned meanings for events, actions, and things other than words that
are specific to a culture. correct answers Nonverbal communication systems
In the context of using symbols in advertisements, even though cultural differences in symbols
are frequently observed, there correct answers are still many symbols that work well across a
variety of cultures.
Monochronic time perspective
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