MNM3714 ASSIGNMENT 01 SEMESTER 02 ANSWERS DUE 23 AUGUST 2024
ADDENDUM A – CASE STUDY
Lenyora Alkaline
And the journey begins…
Lenyora Alkaline water was established by Shanique Segoati and Kutlwano Segoati in 2018 after researching and experiencing the benefits of alkaline powder for hea...
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MNM3714 ASSIGNMENT 01 SEMESTER
02 DUE 23 AUGUST 2024
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, MNM3714
DIGITAL MARKETING
by
Name Student number Contact details
Date of submission:
2024-08-23
,DECLARATION
Complete and sign the following declaration.
PLAGIARISM DECLARATION FORM
Name :
Student No. :
Module code :
I declare that this assignment entitled, “___________” for “_________” is my own work
and that all the sources that I have used or quoted have been indicated and
acknowledged by means of complete references.
Signature :
Date :
-i-
,Table of Contents
declaration................................................................................................................... i
1. INTRODUCTION........................................................................................................... 0
2. DIGITAL MARKETING PLAN.......................................................................................... 0
2.1. SITUATION ANALYSIS............................................................................................. 0
2.1.1. Internal Analysis............................................................................................. 1
2.1.2. External Analysis............................................................................................ 1
2.1.3. SWOT Analysis............................................................................................... 1
2.2. OBJECTIVES.......................................................................................................... 2
2.3. STRATEGY............................................................................................................. 2
2.4. IMPLEMENTATION PLAN........................................................................................ 2
2.5. BUDGETING.......................................................................................................... 3
2.6. EVALUATION AND CONTROL................................................................................. 3
3. WEBSITE..................................................................................................................... 3
3.1. IMPORTANCE OF A WEBSITE IN A DIGITAL MARKETING STRATEGY FOR AN SME. . .4
3.2. Ways to Incorporate Compelling and Relevant Content.......................................4
3.2.1. Educational Blog Posts................................................................................... 4
3.2.2. Customer Testimonials and Case Studies.......................................................4
3.2.3. Interactive Tools and Quizzes.........................................................................5
3.2.4. High-Quality Visual Content........................................................................... 5
3.3. FOUR COMPONENTS TO CONSIDER WHEN DESIGNING THE WEBSITE'S LOOK AND
FEEL............................................................................................................................. 5
3.3.1. Navigation...................................................................................................... 5
3.3.2. Mobile Responsiveness................................................................................... 5
3.3.3. Visual Design.................................................................................................. 6
3.3.4. Loading Speed................................................................................................ 6
4. SEARCH ENGINE OPTIMISATION (SEO)........................................................................6
4.1. INTRODUCTION..................................................................................................... 6
4.2. On-Page SEO Techniques...................................................................................... 7
4.2.1. Keyword Optimization.................................................................................... 7
4.2.2. Content Quality and Relevance......................................................................7
4.2.3. Meta Tags and Descriptions............................................................................7
4.3. Off-Page SEO Techniques...................................................................................... 8
4.3.1. Backlink Building............................................................................................ 8
- ii -
, 4.3.2. Social Media Engagement..............................................................................8
5. CONCLUSION.............................................................................................................. 8
6. LIST OF REFERENCES.................................................................................................. 9
- iii -
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