A* Full Mark model answers for WJEC Criminology Unit 1 AC2.2.
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Changing Awareness of Crime
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Full marks WJEC Criminology Unit 1 AC2.2 model notes and answers. This document includes model answers to the AC2.2 question in the Unit 1 exam for criminology, that allowed me to achieve an overall A* in the exam! I hope it helps you do the same :)
AC 2.2 Evaluate the effectiveness of media used in campaigns for change
There are many ways in which media can be used in campaigns for change. This could
include: blogs social networking, viral messaging,
A blog is a regularly updated website or web page, typically one run by an individual or small
group, that is written in an informal or conversational style. There are lots of advantages of
blogs; For example, the opportunity to share them with other social media sites or by email.
This ensures that more people are likely to read it, which eventually contributes to the
campaign raising more awareness. They are also free to see, meaning that everyone with
internet access can read it, which caters to a broader audience. There are a range of
benefits to blogs being used in campaigns. It also can benefit from Search engine
optimisation – this Gets it more awareness. When a campaign creates blog posts
consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh
content to show up on search results using the keywords such as knife crime in the youth.
This is also an opportunity for campaigns to insert those relevant keywords that viewers will
use to search for the types of change that’s being promoted. With an online campaign you
save money on printing, paper and canvassing staff. It could hypothetically reach more
people and cost less money. People are also more likely to view an online blog than a
physical leaflet. However, poorly written content can reflect badly on your brand. Therefore,
some thought, time and effort is needed and ensure your work has been edited and
reviewed. Although always Making consist high quality blog posts can be time consuming,
and it also comes with the risk of no one seeing the content. An example of real-life
campaign who used a blog is Unlock; they focus on helping young people with criminal
convictions to get onto education courses and get into the workplace so they can fulfil their
potential as they are trying to move on positively with their lives.
Viral messages refer to marketing messages that are passed from person to person through
their social networks. This can be done through things like retweeting and resharing.
Advantages of this is that It is a very cheap method of campaigning and has an endless
potential reach of audience as well as this, your brand is on everyone’s feed. Or becomes
the topic everyone brings up at. If done well, this is your ticket to instant (and hopefully
lasting) brand awareness. However, negatives of this are the risk of the campaign not being
shared and therefore becoming a flop. Often someone with a high social media status is
needed to share around these things to bring enough publicity and you do not control how
people get to interact with your message. If there are issues with the marketing campaign or
it happens to go viral in a negative way, then this can cause an immediate and sometimes
irreparable event to your branding. An example of viral messaging was the #metoo
campaign; it Used hashtags on social media so spread awareness against sexual harassment
and assault. It was mainly on twitter used 4.7 million times in 24 hours. This gained lots of
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