ARE 136 Final, ARE 136 FINAL 2 Questions And Answers 2024/2025
The reality of today's marketing, despite rapid change, centers around a strong emphasis on the
a)media.b)brand.c)communication.d)corporation. - ANS-✔✔B
Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning
"deceptive acts of commerce." This meant that advertisers were now
a)expected to promote family values
.b)banned from advertising cigarettes and alcohol.
c)held liable for making false claims
.d)banned from using inappropriate sexual content. - ANS-✔✔C
Although the courts and the FTC have been quite specific about defining many other practices, the
definition of has always been relatively vague.
a)copyright infringement in advertising
b)unfair advertising
c)false labeling and packaging
d)phishing in online advertising - ANS-✔✔B
Of the three entities regulating the advertising landscape, which one is the most effective?
a)Governmental bodies
b)Consumers
c)Organizations
d)Neither can regulate the advertising landscape. - ANS-✔✔B
Which of the following is true about ethics?
a)It is applicable to business alone.
,b)It is strongly looked down upon in society.
c)It is based on personal judgement.
d)It is the basic structure of business. - ANS-✔✔C
The model of advertising discussed assumes that with an increase in advertising expenditure, the
demand function ________.
a)continues to rise at an increasing rate
b)initially increases and then declines
c)increases first at an increasing rate, then at a decreasing rate
d)decreases first and then spikes - ANS-✔✔C
Which of the following forms the lowest order of needs in Maslow's hierarchy of needs theory?
a)Physiological needs
b)Needs for affiliation
c)Self-actualization needs
d)Intrinsic needs - ANS-✔✔A
What concept/idea is not contributed by research in behavioral economics to the field of advertising?
a)Partial adoption.
b)Time-inconsistent preferences.
c)Opportunity costs of time
.d)Framing and anchoring. - ANS-✔✔C
Though it is almost impossible to define, creativityis essentially the ability to:
a)see the world in a structured way.
b)hold together seemingly inconsistent elements.
,c)think in terms of "the way things have to be."
d)be conventional and hardworking. - ANS-✔✔B
In the context of advertising, which of the following is true concerning teams?
a)They squash individuality and creativity all too often.
b)They try to blend diverse skills but are rarely successful
c)They have become the primary means for getting things done.
d)They were popular in the 80s and 90s but are now considered a passing fad. - ANS-✔✔C
Leadership over creative teams involves at least three main tasks, one of which is:
a)excusing shortfalls in team performance when communicating with the client.
b)emphasizing individual performances over mutual accountability for team performance.
c)contributing ideas without dominating the group
d)suggesting a list of advertising objectives. - ANS-✔✔C
New ideas and breakthrough solutions result when there is just enough tension and just the right clash
of ideas called:
a)creative abrasion.
b)interpersonal abrasion.
c)interpersonal conflict.
d)cognitive dissonance. - ANS-✔✔A
Headquartered in Boston, the Gillette Company is the world leader in male grooming, a category that
includes blades, razors, and shaving preparations. Several years ago, Gillette announced the launch of
two new high- performance women's razors, broadening the portfolio of the top-selling Venus brand,
the world's most successful franchise in female shaving. The two new razors were Venus Vibrance the
first power wet shaving system for women, and Venus Disposable, a premium-performing disposable
razor. Both razors incorporated technological and design enhancements to better address the specific
, shaving needs of women, and will build on current market segments. More recently the company has
launched Venus Embrace, the first five-blade women's razor, with the tagline, "Reveal the Goddess in
You." According to its website, nearly 40 million women now use Venus products.
13)The original plan to sell new products to the fema - ANS-✔✔D
Headquartered in Boston, the Gillette Company is the world leader in male grooming, a category that
includes blades, razors, and shaving preparations. Several years ago, Gillette announced the launch of
two new high- performance women's razors, broadening the portfolio of the top-selling Venus brand,
the world's most successful franchise in female shaving. The two new razors were Venus Vibrance the
first power wet shaving system for women, and Venus Disposable, a premium-performing disposable
razor. Both razors incorporated technological and design enhancements to better address the specific
shaving needs of women, and will build on current market segments. More recently the company has
launched Venus Embrace, the first five-blade women's razor, with the tagline, "Reveal the Goddess in
You." According to its website, nearly 40 million women now use Venus products
According to the information provided here, Gillette h - ANS-✔✔B
Headquartered in Boston, the Gillette Company is the world leader in male grooming, a category that
includes blades, razors, and shaving preparations. Several years ago, Gillette announced the launch of
two new high- performance women's razors, broadening the portfolio of the top-selling Venus brand,
the world's most successful franchise in female shaving. The two new razors were Venus Vibrance the
first power wet shaving system for women, and Venus Disposable, a premium-performing disposable
razor. Both razors incorporated technological and design enhancements to better address the specific
shaving needs of women, and will build on current market segments. More recently the company has
launched Venus Embrace, the first five-blade women's razor, with the tagline, "Reveal the Goddess in
You." According to its website, nearly 40 million women now use Venus products.
It appears that the management at Gillette has perfor - ANS-✔✔A
Brands that meet consumers' initial buying criteria are called the ________ set.
a)total
b)awareness
c)consideration
d)choice - ANS-✔✔C
