Telus Rater Exam Latest Update 2024-2025
Actual Exam 130 Questions and 100% Verified
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AC - CORRECT ANSWER: Ad Creative; The Ad Creative is an advertisement that can
appear
Additional Aspect - CORRECT ANSWER: The query has an additional non-implied
aspect to its intent, but still preserves the main intent of the keyword.
IE: boots -> cheap boots
Advertiser Intent - CORRECT ANSWER: Advertiser intent is what the advertiser hopes
to accomplish by placing their ad alongside a query that matches the keyword they've
chosen.
Business Page - CORRECT ANSWER: A page the advertiser specifically wants the
audience to visit
Classifier: Diverse Content - CORRECT ANSWER: The main content of the page is
divided among several or many different topics.
Classifier: Fictional Content - CORRECT ANSWER: The main content of the page
consists of fictional (non-real) material.
Classifier: Low Text-Content - CORRECT ANSWER: The main content of the page
contains very little or no text.
Classifier: Topical Content - CORRECT ANSWER: The main content of the page is
primarily focused on a single topic or a small number of topics.
,Additional secondary, minor, or sidebar topics are okay, as long as the page is mostly
about one or a few topics.
Commercial Intent - CORRECT ANSWER: The query expresses the intent to purchase
the product or service referred to by the keyword (or the other way around).
Content Page - CORRECT ANSWER: The webpage that the user is currently visiting
Do all queries have the approximate location provided? - CORRECT ANSWER: No
Exact Intent - CORRECT ANSWER: An ad might address the user's exact intent
Identical Search Intent - CORRECT ANSWER: The keyword and query target the same
information and express essentially the same search intent, although they are not exact
paraphrases of each other.
Implied Intent - CORRECT ANSWER: The keyword has the same implied intent as
specified by the query (or the other way around). A keyword or query has an implied
intent if a user searching for a concept does not need to specify that intent to achieve
his or her goal.
Implied Terms - CORRECT ANSWER: The keyword contains an additional word or
words that are always or almost always implied by other terms in the query (or the other
way around).
IE: query is "places to rent in Muskegon", keyword is "places to rent in Muskegon
MICHIGAN"
In-Market - CORRECT ANSWER: When the user is in the market for a product or
service
Keywords - CORRECT ANSWER: The keyword represents or captures products,
concepts, or services the user is currently interested in.
, LP - CORRECT ANSWER: Landing Page; Where you're sent when you click the AC.
The first page that appears.
Nearby Intent - CORRECT ANSWER: An ad that offers the user an approximate
solution or something that usually goes with the queried item.
Only Topical Connection - CORRECT ANSWER: An ad might offer something that is
topically related to the query, but does not address the nearby intent at all
Product Subtype - CORRECT ANSWER: The query is a specific product subtype of the
keyword.
IE: shoes -> women's boots
Query - CORRECT ANSWER: A word or phrase searched for
Radically Different Alternative/Substitute - CORRECT ANSWER: An ad might offer a
very different alternative that would address the user's needs. For example, for a query
[disposable straws], an ad might offer [stainless steel straws] which are reusable. Both
of these items address the user's needs for straws in very different ways.
While some users might possibly become interested in stainless steel alternatives for
their query, most users would not consider stainless steel straws as reasonable
alternatives to [disposable straws], and these two items would not be considered
interchangeable.
Reasonable Substitute - CORRECT ANSWER: When the user indicates that they want
a certain product / service from a certain brand or provider, and the ad appears to offer
the same or a very similar product / service from a different brand, provider or
competitor, you should generally consider this as a reasonable substitute / alternative to
the queried product / service.
Request Additional Information - CORRECT ANSWER: The query formulates a specific
request or question about the problem, topic, or question that the keyword refers to. If
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