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RTF 305 Online Exam Study Guide with Complete Solutions Digital Convergence - Answer️️ -can refer to the intersection of all data content in digital format (writing, sound, pictures), intersection of media technologies with computers (books, tv), intersection of corporations that deal with...

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RTF 305 Online Exam Study Guide with
Complete Solutions

Digital Convergence - Answer✔️✔️-can refer to the intersection of all data
content in digital format (writing, sound, pictures), intersection of media
technologies with computers (books, tv), intersection of corporations that
deal with this type of technology (apple, Disney), intersection of social
processes that deal with this type of technology (news, education,
entertainment). Important because it allows for the collaboration of
different types of media forms in a new digital format.

Technological convergence - Answer✔️✔️-Integration of media that were
once distinct In their forms and use. Examples? Nano - mp3 player, radio,
VIDEO; Kindle - books, on screen; Tv: instant replays, shifting points of
view, 3D movies; Social media in general is more multitasking; Why is
texting so much more common than calling? Less interactive than a phone
call, More interactive the media is the more control, More discrete, more
private, Multitasking

Economic convergence - Answer✔️✔️-the notion that globalization will
result in the world's poorer countries gradually catching up with more
advanced economies

Conglomeration - Answer✔️✔️-are big businesses or corporations that own
seemingly unrelated holdings. They are made up of diverse parts from




1

,©SOPHIABENNET@2024/2025 Tuesday, August 20, 2024 10:21 AM

across several media industries and are involved in multiple areas of
business activity.

Evolution to an information society - Answer✔️✔️-The evolution and
progression of communication formats through time; oral in the
preagricultural, print in the agricultural, mass communication in the
industrial, and digital in our now information society.

Oral communication - Answer✔️✔️-prevalent in pre-agricultural societies of
hunters and gatherers who depended on spoken word to communicate
within the community. Stories were passed down through generations by
the power of speech and memory. Because these societies were small and
community-based, communication did not need to transcend the realms of
space and time. Today stories that originated as oral communication exist
in fairytales and folktales.

Written Communication - Answer✔️✔️-When agricultural societies
developed they became more settled and complex. Many were still
illiterate but those who were literate, mostly the upper class, could use
writing as an easier way to preserve stories than oral communication.
Writing, unlike the spoken word can more easily transcend time and space
boundaries. At this time, The Bible and the Koran were copied by hand and
had a large influence as some of the first written works.

Industrial society and communication - Answer✔️✔️-the Industrial
Revolution extended Gutenberg's methods to the manufacture of not just
newsprint, but virtually all types of goods. Industrial production ( and



2

, ©SOPHIABENNET@2024/2025 Tuesday, August 20, 2024 10:21 AM

higher wages) was centered in large cities, triggering a mass migration
from rural areas to cities and from agricultural jobs to manufacturing.
Growing urban populations with money to spend on manufactured goods
provided ready audiences as newspapers expanded to become the first
advertising supported medium of mass communication.

Impact of Digital Media on Society - Answer✔️✔️-The media and society
have always adapted to one another. The first consumer communications
medium to be digitized was the telephone, beginning in 1962 with digital
equipment buried deep within AT& T's network. Today, telephone
conversations are converted to digital form in your cell phone handset and
travel as computer data throughout the tele-phone network. Digitization
first hit the production rooms of print media in the late 1960s. Now it is
only in the final printing process that the words and images are converted
from computer code to analog print image. Thou-sands of newspapers and
magazines are also available electronically. Now most film editing is done
on computer and digital 35-mm cameras are in wide-spread use. Video
games were digital from the start. The CD recordings reached consumers
in 1982. Now the online portability of MP3 files, iPods, and subscriptions
are revolutionizing music distribution as well as listening. Cable went
digital in part to meet competition from direct broad-cast satellites ( DBS)
that began beaming hundreds of channels of digital programming directly
to home dishes in 1995. Now many cable subscribers enjoy high-speed
Internet access and telephone service as well. HDTV, which uses digital
formats to transmit wider and clearer pictures, replaced conventional



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