GOOGLE ADS SEARCH CERTIFICATION FINAL EXAM REAL EXAM 70 QUESTIONS AND CORRECT ANSWERS (VERIFIED ANSWERS) A GRADE
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GOOGLE ADS SEARCH CERTIFICATION
GOOGLE ADS SEARCH CERTIFICATION FINAL EXAM REAL EXAM 70 QUESTIONS AND CORRECT ANSWERS (VERIFIED ANSWERS) A GRADE
You want to make sure people who've already visited your website are completing purchases. Which type of audience targeting could you use to achieve this goal? - Answer-Remarketing: ...
GOOGLE ADS SEARCH CERTIFICATION
FINAL EXAM REAL EXAM 70 QUESTIONS
AND CORRECT ANSWERS (VERIFIED
ANSWERS) A GRADE
You want to make sure people who've already visited your website are completing
purchases. Which type of audience targeting could you use to achieve this goal? -
Answer-Remarketing: The way to target people who have already visited your website
or completed an action on your website, like adding items to a shopping cart.
Ideal Text Ad - Answer-Clear headline, intriguing descriptive Text, CTA
Writing Effective Text Ads - Answer-1. Highlight what makes you unique
2. Use a CTA
3. Include Sale Terms
4. Match your ads to keywords
5. Match your ads to your landing page
Best practices for effective text ads - Answer-1. Optimize your headlines
2. Think about your mobile audience
3. Use Ad extensions
4. Improve the landing page experience
Improve the landing page experience - Answer-1. Offer relevant, useful, original content
2. Promote transparency and foster trustworthiness on your site
3. Make mobile and computer navigation easy
4. Be fast-decrease your landing page loading time
5. Make your site mobile friendly
Ad Extensions - Answer-A feature that shows extra business information with your ad,
like an address, phone number, store rating or more website links
, Sitelink Extensions - Answer-Add links to help people find what they're looking for.
Structured Snippets - Answer-Can highlight specific aspects of a business i.e types of
plants sold
Call extension - Answer-With a single click, customers can call directly
When do extensions show up? - Answer-The extension (or combination of extensions)
is predicted to improve your performance.
Your ad's position and Ad Rank is high enough for extensions to show. To show
extensions, Google Ads requires a minimum Ad Rank.
Manual Extensions - Answer-1. Goal: All business, Sitelink Extension: Specific website
pages, Callout extensions: Add additional text like "Free delivery", Structured Snippet:
Highlights specific aspects of your products and services
2. Goal: Get customers to buy from your business location, Consider location
extensions: Encourage people to visit your business by showing location, a call button,
link to business page
3. Goal: Get customers to contact you, Call Extensions: Encourage people to call your
business by adding a phone number or call button on your ads, Message Extensions:
Encourage people to send text messages from your ad.
4. Goal: Get customers to convert to your website, Price Extensions: Showcase your
services or product categories with their prices, so that people can browse your
products right from your ads, Promotion Extensions: Highlight specific sales and
promotions across your ads.
5. Goal: Get people to download your app, App extensions: Available globally for
Android and iOS mobile devices, including tablets.
Keywords - Answer-Words or phrases that help determine where and when your ad can
appear
**not case sensitive, includes variations like misspellings, includes synonyms
Negative Keywords - Answer-Keywords that prevent an ad from showing up when
specific terms are present.
Match Types - Answer-1. Broad Match: Shows your ads based on keywords and close
variations like synonyms and misspellings
2. Phrase Match: Shows your ads based on exact phrases and close variations
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