GOOGLE SEARCH ADS CERTIFICATION, GOOGLE SEARCH ADS CERTIFICATION TEST QUESTIONS WITH ALL CORRECT ANSWERS
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GOOGLE SEARCH ADS CERTIFICATION
GOOGLE SEARCH ADS CERTIFICATION, GOOGLE SEARCH ADS CERTIFICATION TEST QUESTIONS WITH ALL CORRECT ANSWERS
How Google Search is used - Answer-Consumers online constantly, search in moments of need, they use devices on the go
3 main elements on a results page - Answer-Shopping Ads: Appear based o...
GOOGLE SEARCH ADS CERTIFICATION,
GOOGLE SEARCH ADS CERTIFICATION
TEST QUESTIONS WITH ALL CORRECT
ANSWERS
How Google Search is used - Answer-Consumers online constantly, search in moments
of need, they use devices on the go
3 main elements on a results page - Answer-Shopping Ads: Appear based on search
terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of
charge but appear do to relevance of the search
3 R's of Google Search - Answer-Reach: Engaging with new customers in moments of
need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's
working then improving your campaign's performance over time
What part of her search results page would share the store's telephone number? -
Answer-The Text ad extension
Where can you show ads? - Answer-Google Searches, Youtube, NYT, etc.
Google Ads - Answer-An online advertising tool that helps businesses connect with their
customers
Benefits of Google Ads - Answer-Connect with customers when it matters, Control your
cost, Improve performance
Which of the following features would help you manage spend and avoid showing your
ad too broadly? - Answer-Create a maximum budget, pause campaign if need to re-
evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? - Answer-Your bid, the impact of ads formatted
enabled, the likelihood ad will get clicked, the estimated measure of how well your
,website gives users who click your ads a valuable experience and how relevant your ad
is
Google Ads Auction - Answer-The system responsible for taking all these factors into
consideration and ultimately deciding your ads position and whether it'll show up at all
Google Ads Auction Steps - Answer-1. Cast a wide net to find relevant ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - Answer-Bid: The maximum amount you
are willing to pay for a user to click on your ad and visit your site.
Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.
Landing Page: A positive landing page contains relevant/original content, easy
navigable and articulates your business clearly
Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it
relates to the search query
Ad Formats: Using various ad extensions can help rank
Quality Score - Answer-The 1-10 ranking that is reported for each keyword in your
account calculated by estimating the quality of your ads and their associated landing
pages
Ad Rank - Answer-Even if your competition bids higher than you, you can still win a
higher position — at a lower price — with highly relevant keywords and ads.
Auctions are ongoing for every search on Google — and each one can have potentially
different results depending on the competition at that moment. So you may see
fluctuation in your ad's position on the page and even whether your ad shows at all.
What should he do to improve his ad's position? - Answer-Check the main factors that
contribute to Ad Rank: bid, available ad formats, and components of ad quality, to
identify what is bringing his Ad Rank down and then make adjustments accordingly.
Find the right performance solutions: - Answer-1. Define your campaign's primary
marketing goal and potential KPIs
2. Understand who your target audience is and where they're located
, 3. Choose the ideal solution that drives your goals and targets your audience
What could he use to drive foot traffic to his local drone hospital? - Answer-Add location
extensions to his campaign in Google Ads.
You want to understand how your campaigns are driving surfboard sales and lesson
sign ups. - Answer-Conversion Tracking
Conversion Tracking - Answer-1. The advertiser adding a snippet of code to certain
spots on their website and app (like a sign up or checkout page) to capture interactions.
2.When someone visits one of these places, the conversion tag fires capturing the
user's non personally identifiable ID.
3.The ad server then takes a list of IDs and matches them against another list of IDs
who have viewed or clicked an ad.
Why use conversion tracking? - Answer-1. Which creative drives the most sales
2. Which users are most likely to sign up for lessons
3. When are people most likely to sign up for lessons or buy a board
By using conversion tracking, you've recognized that a specific area of the world is
generating the majority of lesson sign ups. What can you do to improve your campaign
performance based on this information? - Answer-Buy more ad inventory in that region.
Conversion Sources - Answer-1. Website, tracking=completed customer actions on your
website, example= a purchase, newsletter sign-up, a click on a button
2. Apps, tracking= completed customer action on your apps, examples= an app install,
a completed in-app action
3. Phones, tracking= customer calls, examples= calls generated from calls in your app,
website, or a click on your mobile website
4. Imports, tracking= when an ad click leads to a conversion in the offline world,
examples= a click on an ad leads to a sale in your office or over the phone
Identifying the appropriate conversion source - Answer-Phones: Which mobile ads are
encouraging a phone call to our therapy hotline?
Websites: How many clicks on my soccer ball ad are leading to an actual purchase on
my website?
Apps: How well is my app campaign leading to downloads of my latest workout app?
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