100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
Eerder door jou gezocht
Eerder door jou gezocht
logo
GOOGLE SEARCH ADS CERTIFICATION, GOOGLE SEARCH ADS CERTIFICATION TEST QUESTIONS WITH ALL CORRECT ANSWERS €11,82
In winkelwagen
Snel navigeren naar
Voorbeeld
  2.  
  3. GOOGLE SEARCH ADS CERTIFICATION
  4.  
  5. GOOGLE SEARCH ADS CERTIFICATION

Tentamen (uitwerkingen)

GOOGLE SEARCH ADS CERTIFICATION, GOOGLE SEARCH ADS CERTIFICATION TEST QUESTIONS WITH ALL CORRECT ANSWERS

 0 keer verkocht
  • Vak
  • GOOGLE SEARCH ADS CERTIFICATION
  • Instelling
  • GOOGLE SEARCH ADS CERTIFICATION

GOOGLE SEARCH ADS CERTIFICATION, GOOGLE SEARCH ADS CERTIFICATION TEST QUESTIONS WITH ALL CORRECT ANSWERS How Google Search is used - Answer-Consumers online constantly, search in moments of need, they use devices on the go 3 main elements on a results page - Answer-Shopping Ads: Appear based o...

[Meer zien]

Voorbeeld 3 van de 17  pagina's

Document informatie

  • 15 september 2024
  • 17
  • 2024/2025
  • Tentamen (uitwerkingen)
  • Vragen en antwoorden

Onderwerpen

  • how google search is used
  • google search ads certification
  • google search ads certification google search

Geschreven voor

  • GOOGLE SEARCH ADS CERTIFICATION
  • GOOGLE SEARCH ADS CERTIFICATION

Verkoper

avatar-seller
Perfectscorer

Ontvangen beoordelingen

Voorbeeld van de inhoud

GOOGLE SEARCH ADS CERTIFICATION,
GOOGLE SEARCH ADS CERTIFICATION
TEST QUESTIONS WITH ALL CORRECT
ANSWERS
How Google Search is used - Answer-Consumers online constantly, search in moments
of need, they use devices on the go

3 main elements on a results page - Answer-Shopping Ads: Appear based on search
terms (attention grabbing)

Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions

Organic Results: The set of ads following text ads, these results are offered free of
charge but appear do to relevance of the search

3 R's of Google Search - Answer-Reach: Engaging with new customers in moments of
need

Relevance: Having the right message that answers someones search

Results: Focusing on outcomes and optimizing with full transparency into what's
working then improving your campaign's performance over time

What part of her search results page would share the store's telephone number? -
Answer-The Text ad extension

Where can you show ads? - Answer-Google Searches, Youtube, NYT, etc.

Google Ads - Answer-An online advertising tool that helps businesses connect with their
customers

Benefits of Google Ads - Answer-Connect with customers when it matters, Control your
cost, Improve performance

Which of the following features would help you manage spend and avoid showing your
ad too broadly? - Answer-Create a maximum budget, pause campaign if need to re-
evaluate, control who sees your ad with targeting controls

What factors contribute to Ad Rank? - Answer-Your bid, the impact of ads formatted
enabled, the likelihood ad will get clicked, the estimated measure of how well your

,website gives users who click your ads a valuable experience and how relevant your ad
is

Google Ads Auction - Answer-The system responsible for taking all these factors into
consideration and ultimately deciding your ads position and whether it'll show up at all

Google Ads Auction Steps - Answer-1. Cast a wide net to find relevant ads

2. Pare down to eligible ads only

3. Show only ads that meet the Ad Rank threshold

Making your ads seen: The influential factors - Answer-Bid: The maximum amount you
are willing to pay for a user to click on your ad and visit your site.

Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.

Landing Page: A positive landing page contains relevant/original content, easy
navigable and articulates your business clearly

Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it
relates to the search query

Ad Formats: Using various ad extensions can help rank

Quality Score - Answer-The 1-10 ranking that is reported for each keyword in your
account calculated by estimating the quality of your ads and their associated landing
pages

Ad Rank - Answer-Even if your competition bids higher than you, you can still win a
higher position — at a lower price — with highly relevant keywords and ads.

Auctions are ongoing for every search on Google — and each one can have potentially
different results depending on the competition at that moment. So you may see
fluctuation in your ad's position on the page and even whether your ad shows at all.

What should he do to improve his ad's position? - Answer-Check the main factors that
contribute to Ad Rank: bid, available ad formats, and components of ad quality, to
identify what is bringing his Ad Rank down and then make adjustments accordingly.

Find the right performance solutions: - Answer-1. Define your campaign's primary
marketing goal and potential KPIs

2. Understand who your target audience is and where they're located

, 3. Choose the ideal solution that drives your goals and targets your audience

What could he use to drive foot traffic to his local drone hospital? - Answer-Add location
extensions to his campaign in Google Ads.

You want to understand how your campaigns are driving surfboard sales and lesson
sign ups. - Answer-Conversion Tracking

Conversion Tracking - Answer-1. The advertiser adding a snippet of code to certain
spots on their website and app (like a sign up or checkout page) to capture interactions.

2.When someone visits one of these places, the conversion tag fires capturing the
user's non personally identifiable ID.

3.The ad server then takes a list of IDs and matches them against another list of IDs
who have viewed or clicked an ad.

Why use conversion tracking? - Answer-1. Which creative drives the most sales

2. Which users are most likely to sign up for lessons

3. When are people most likely to sign up for lessons or buy a board

By using conversion tracking, you've recognized that a specific area of the world is
generating the majority of lesson sign ups. What can you do to improve your campaign
performance based on this information? - Answer-Buy more ad inventory in that region.

Conversion Sources - Answer-1. Website, tracking=completed customer actions on your
website, example= a purchase, newsletter sign-up, a click on a button

2. Apps, tracking= completed customer action on your apps, examples= an app install,
a completed in-app action

3. Phones, tracking= customer calls, examples= calls generated from calls in your app,
website, or a click on your mobile website

4. Imports, tracking= when an ad click leads to a conversion in the offline world,
examples= a click on an ad leads to a sale in your office or over the phone

Identifying the appropriate conversion source - Answer-Phones: Which mobile ads are
encouraging a phone call to our therapy hotline?

Websites: How many clicks on my soccer ball ad are leading to an actual purchase on
my website?

Apps: How well is my app campaign leading to downloads of my latest workout app?

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, Bancontact of creditcard en je bent klaar. Geen abonnement nodig.

Focus op de essentie

Focus op de essentie

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper Perfectscorer. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €11,82. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 64302 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Start met verkopen

Laatst bekeken door jou

Tentamen (uitwerkingen) ·

(0)

Herlihy: El cuerpo humano en la salud y la enfermedad, banco de pruebas de la sexta edición (Capítulo 1-27)

Tentamen (uitwerkingen) ·

(0)

Test Bank - Pharmacology for the Primary Care Provider, 4th Edition (Edmunds, 2014), Chapter 1-73 | All Chapters

Tentamen (uitwerkingen) ·

(2)

ALL HESI FUNDAMENTALS EXAM SPRING 2023/2024.TEST BANK UPDATED Assured Correct Answers TOP TARGETACADEMIC

Tentamen (uitwerkingen) ·

(1)

ALL HESI FUNDAMENTALS EXAM SPRING 2023/2024.TEST BANK UPDATED Assured Correct Answers TOP TARGETACADEMIC

Overig ·

(7)

MAT1503 Assignment 5 Complete Solutions UNISA 2024 MEMORANDUM Due date 10 September 2024 LINEAR ALGEBRA

Tentamen (uitwerkingen) ·

(0)

NSG6005 ADVANCED PHARMACOLOGY FINAL EXAM TEST BANK. ALL CHAPTERS COVERED. ( QUESTIONS AND ANSWERS GRADED A+ 2022

Tentamen (uitwerkingen) ·

(0)

ALTA Competency Exam (Flashcards created with the study guide provided by Dyslexia Center of Austin) 2024

Samenvatting ·

(0)

4TH EDITION THEORY AND PRACTICE OF CRYPTOGRAPHY AND NETWORK SECURITY PROTOCOLS AND TECHNOLOGIES BY JAYDIP SEN

Tentamen (uitwerkingen) ·

(0)

Chapter 5 Workbook [Hartmann Nursing Assistant Care The Basics] Confusion, Dementia, and Alzheimer's Disease

€11,82
  • (0)
In winkelwagen
Toegevoegd