GOOGLE ADS SEARCH CERTIFICATION EXAM LATEST VERSION – REAL EXAM QUESTIONS – A GRADE
4 keer bekeken 0 keer verkocht
Vak
GOOGLE ADS SEARCH CERTIFICATION
Instelling
GOOGLE ADS SEARCH CERTIFICATION
GOOGLE ADS SEARCH CERTIFICATION EXAM LATEST VERSION – REAL EXAM QUESTIONS – A GRADE
How does Google Ads generate responsive search ads? - Answer-Google Ads creates them based on existing high performing ad copy
What are the three types of universal extensions? - Answer-sitelinks, callouts...
GOOGLE ADS SEARCH CERTIFICATION
EXAM LATEST VERSION – REAL EXAM
QUESTIONS – A GRADE
How does Google Ads generate responsive search ads? - Answer-Google Ads creates
them based on existing high performing ad copy
What are the three types of universal extensions? - Answer-sitelinks, callouts,
structured snippets
What are Sitelinks? - Answer-Links to more pages of your site that appear beneath the
text of your Search ads
What are callouts? - Answer-Callout extensions are short, specific (25-character)
snippets of text. They can be used to highlight information about value-adding attributes
of the business, products, or services.
What are structured snippets? - Answer-Structured snippets allow you to describe
features of a specific product or range of products or services offered by the business
before users click on the ad.
What is the difference between callouts and snippets? - Answer-Structured snippets
highlight specific aspects of the products or services offered, while callouts highlight
what makes a whole business unique.
What are location extensions? - Answer-Location extensions let you show your
business address, phone number, and a map marker alongside your ad text. On mobile
devices, there's a link with directions to your business.
What are affiliate location extensions? - Answer-Affiliate location extensions allow
product manufacturers to drive visits to retail partners that sell their products
What are call extensions? - Answer-Call extensions extend ads with a phone number,
allowing mobile users to directly call your business.
What are app extensions? - Answer-This format gives you the option of driving traffic to
your website or the app store from a single text ad.
What are price extensions? - Answer-Price extensions let you showcase your services
and range of products alongside their respective prices
, What do promotion extensions do? - Answer-Promotion extensions allow you to quickly
and prominently display information about your promotions without having to update
every single ad.
What are message extensions? - Answer-Message extensions are a mobile-only format
that enables clients to easily connect with a growing segment of users who prefer to
text.
What is the difference between fully automated and advertiser-provided extensions? -
Answer-Fully automated extensions are directly populated by Google and don't require
any action on your part. These extensions are shown automatically when Google
predicts that they will improve ad performance.
Strictly advertiser-provided extensions are not automatically generated, but Google
recommends implementing the options amount for the business in order to achieve the
most possible impressions. Advertiser-provided extensions will always supersede
automated ones.
What are dynamic sitelinks? - Answer-Dynamic sitelinks are automatically generated
sitelinks that can serve with search ads. They're optimized to direct consumers to
relevant pages contextually on your website.
What are dynamic structured snippets? - Answer-Dynamic structured snippets are
features that automatically surface useful, structured custom information
What are dynamic callout extensions? - Answer-Dynamic callouts are automatically
generated callouts that can serve with search ads. The text for dynamic callouts is
generated from existing content on your website (like the landing page of the ad
creative).
What is the Seller ratings (stars) extension? - Answer-Seller ratings are an automated
extension that lets users know if your business is highly rated for quality service
Which ad extensions can serve automatically? - Answer-Callout, sitelink, and structured
snippets
Why do search ad extensions matter? - Answer-They increase engagement and
influence ad quality
Examples of when to use certain extensions: - Answer-You operate many retail stores
and want potential customers to see the distance from their location to your stores.
Location extension
You're interested in directing people to specific pages on your website.
Sitelink extension
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
√ Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, Bancontact of creditcard voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper Perfectscorer. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €12,21. Je zit daarna nergens aan vast.
