GOOGLE SEARCH AD ASSESSMENT EXAM TEST BANK QUESTIONS WITH CORRECT DETAILED ANSWERS A GRADE
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GOOGLE SEARCH AD ASSESSMENT
GOOGLE SEARCH AD ASSESSMENT EXAM TEST BANK QUESTIONS WITH CORRECT DETAILED ANSWERS A GRADE
what is the key value proposition of google search campaigns?
a. show your ads when a customer is searching for your product or service
b. influence organic results
c. appear as a text ad, a video ad, or...
GOOGLE SEARCH AD ASSESSMENT
EXAM TEST BANK QUESTIONS WITH
CORRECT DETAILED ANSWERS A
GRADE
what is the key value proposition of google search campaigns?
a. show your ads when a customer is searching for your product or service
b. influence organic results
c. appear as a text ad, a video ad, or a banner ad on one of google's partner sites
d. reach people on google that might be interested in your brand, regardless of what
they're searching for - Answer-a. show your ads when a customer is searching for your
product or service
order of hierarchy - Answer-account, campaign, ad group, ad
which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)
a. someone searching for the term shirt
b. someone searching for the term shirt brown
c. someone searching for the term i want to buy a black shirt
d. someone searching for the term black button shirt - Answer-c. someone searching for
the term i want to buy a black shirt
d. someone searching for the term black button shirt
which part of a search ad isn't automatically generated by dynamic search ads?
a. description
b. headline
c. destination url
d. all of the above - Answer-a. description
which of the following factors is not considered by ad rank in its calculation?
a. increasing the conversion rate of your landing pages
b. testing new ad formats and extensions
c. context of query
d. rewriting ads with low ctrs - Answer-a. increasing the conversion rate of your landing
pages
what are the three main factors that determine ad quality? - Answer-click through rate,
landing page experience, relevance
, expected clickthrough rate - Answer-the likelihood that the ad will be clicked
landing page experience - Answer-how relevant, transparent, and easy-to-navigate the
page is for users
ad relevance - Answer-how closely the ad matches the intent behind a user's search
which attributes describe a good landing page?
a. relevant and original content
b. transparency about your business
c. high amount of user traffic
d. easy to navigate - Answer-a. relevant and original content
b. transparency about your business
c. easy to navigate
up to how many characters can each description field have?
a. 90 characters
b. 45 characters
c. 120 characters
d. 60 characters - Answer-a. 90 characters
how many ads should you be implementing per ad group?
a. only one
b. two or three
c. three to five
d. one or two - Answer-c. three to five
which are three required parts of a text ad?
a. description, path fields, and headline
b. description, path fields, and url
c. headline, description, and url
d. headline, description, and path fields - Answer-c. headline, description, and url
how does google ads generate responsive search ads?
a. google ads creates them based on existing high performing ad copy
b. google ads mixes and matches headlines and urls that have been provided
c. google ads creates them based on existing ad copy, landing pages, and extensions
d. google ads mixes and matches headlines and description lines that have been
provided - Answer-a. google ads creates them based on existing high performing ad
copy
Hiroko is a digital marketing manager for an online bicycle store that sells bikes and
cycling gear. She wants to use as many ad extensions as possible. Which three ad
extensions would you recommend for her?
a. callout extensions
b. structured snippets
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